KeyImpact Sales & Systems, Inc. Enters Southern California Market With Acquisition of Watson & Associates

ODENTON, Md., Jan. 4, 2013 (GLOBE NEWSWIRE) -- KeyImpact Sales & Systems, Inc. ("KeyImpact"), America's leading independent foodservice sales and marketing agency, announced today that it acquired Watson & Associates of Southern California. This is the latest development in KeyImpact's commitment to advancing its national footprint.

Covering the Southern California market, Watson & Associates was founded in 1989 by Bob and Diane Watson. Bob, a fourth generation food broker and former Chairman of the Board of the national Foodservice Sales & Marketing Association (FSMA), has 37 years experience in the foodservice industry and currently leads the company as President. Diane has blended her passion for art with her culinary interests and serves as Watson & Associates Culinary Sales and Training Specialist for the past 24 years.
Watson & Associates covers the Southern California market encompassing over 7% of the total population of the continental United States.
Bob shared "Watson & Associates has been blessed with many loyal long term clients and employees, and we highly value these long term relationships. We are very excited to join the KeyImpact family and will continue to provide outstanding service in our new organization."
"We at KeyImpact are very eager to welcome Bob, Diane, and the entire Watson & Associates team to our family," stated Dan Cassidy, President and CEO of KeyImpact. "They bring market leadership and talent to our organization in this strategic foodservice market and their knowledge, dedication and core values mirror ours here at KeyImpact. We are certain that our clients, customers, and employees will all benefit from this valuable addition to our organization."
About KeyImpact: Formed in 2000, through the merger of Key Brokerage in New Jersey and Impact Sales in Maryland, KeyImpact has grown to become the largest independent foodservice sales and marketing agency in the United States.  KeyImpact represents manufacturers of food as well as packaging and supplies and provides sales and marketing services to distributors and operators across all segments of the foodservice trade channel.  KeyImpact currently employs over 600 associates in 36 states with industry expertise in sales, marketing, culinary, K-12, military, college and university, contract feeding, retail, deli, national and regional commercial chains, recreation and distribution as well as extensive product and category expertise.  Additional information about KeyImpact can be found at

The KeyImpact logo is available at

CONTACT: Diane Jamerson 609.733.1086

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