Market Overview

Research and Markets: Selling Health: Trends in Marketing and Advertising


Research and Markets ( has announced the addition of the "Selling Health: Trends in Marketing and Advertising" report to their offering.

Selling consumer health is seeing an impressive transformation thanks to the explosion of digital media. Although the main marketing principles remain the same, the communication platform is moving to new and innovative channels. Advertisers and marketers are experimenting with creative and engaging campaigns in a bid to attract consumption and boost revenue. An intriguing development is the rise of mobile health, which may rewrite the current thinking about the notions of selling health.

Euromonitor International's Selling Health: Trends in Marketing and Advertising global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Why buy this report?

- Get a detailed picture of the Consumer Health market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:


Reaching Out to Consumers

The Power of the Message

Trends in Marketing and Advertising

The Digital Opportunity

Predicting Future Consumer Behaviour

Report Definitions and References

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Healthcare and Medical Devices

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