Market Overview

Deborah Perry Piscione Uncovers the Secrets of Silicon Valley and the Key to Revitalizing Global Prosperity


With a shaky economy, high unemployment and worry about our nation's ability to compete, Silicon Valley insider Deborah Perry Piscione's upcoming book, Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World, (Palgrave Macmillan, April 2nd, 2013), reveals the secret sauce behind this unique community's startling success where business is booming, there remains a fierce bidding war for talent, and the economic forecast has never looked brighter.

Kirkus, reports the Secrets of Silicon Valley provides “A valuable glimpse of a mecca of innovation.”

Secrets of Silicon Valley looks at Silicon Valley's auspicious beginnings as a sleepy agricultural area to become the center of the electronics and semiconductor industries, and shows how the emergence of Silicon Valley wasn't an accident of history, but the result of decades of forward thinking, planning, and investment. Perry Piscione trace's the birth of today's carefully balanced ecosystem, where meritocracy is king, collaboration and information sharing is embraced, and ideas are the primary currency. She reveals the 10 characteristics of entrepreneurialism and innovation in Silicon Valley, and how freedom and collaboration between public and private institutions produce high-quality, forward-looking, socially conscious and profitable enterprises, and shows how these factors can be applied in other cities, communities, and business cultures to produce similar results. The book reveals clear-cut strategies and approaches that anyone can pursue.

“After being indoctrinated into an east coast ethos, I was intrigued with Silicon Valley's remarkably unique culture and ecosystem – particularly in the way business is conducted, and realized that the rest of the world could benefit from its success,” says Perry Piscione. “At a time when the country is trying to recover from financial hardship, a look at this small slice in America that breeds progress irrespective of global economic indicators can provide seeds for worldwide growth,” says Perry Piscione.

Deborah Perry Piscione built three companies in six years; BettyConfidential, a leader in the content and ecommerce space, Alley to the Valley, an organization that networks the world's most influential women for dealmaking, and Chump Genius, an educational gaming company for kids. A former congressional and White House staffer, she has appeared on CNN, CNBC, MSNBC, ABC, NBC, Fox News, PBS, and NPR as well as in print publications including The New York Times. Perry Piscione is a bestselling author, and has won numerous awards, including the Silicon Valley Women Business Owner of the Year (2009), a Gracie Allen award, and a distinguished award from The White House Project.

Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World is available for presale here.

For Deborah Perry Piscione
Suzy Ginsburg, 713-721-4774

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