Market Overview

Research and Markets: The CHILDWISE Monitor Report 2012-13


Research and Markets ( has announced the addition of the "The CHILDWISE Monitor Report 2012-13" report to their offering.

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its nineteenth year. This year, more than 2900 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2012/2013 Monitor Survey covers:

- Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming, uploading material, Internet multi tasking

- Computers: ownership and usage, laptops / tablets

- Games consoles: games console ownership, gaming behaviour, time spent playing, console multi tasking

- Mobile phones: ownership, usage, time spent using, smart phones, apps, who pays, how are calls paid for, monthly spend, mobile phone multi tasking

- TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV, TV multi tasking

- Music: accessing music, favourite groups, radio satations, downloading music, music multi tasking

- Reading: favourites, frequency / time spent reading, reading online, ebook readers, reading multi tasking

- Media multi-tasking: other activities when consuming media, consuming media with others

- Money: pocket money and earnings, ad-hoc handouts, part time jobs

- Self purchase: categories bought from, buying online

- Sports and activities: weekly hours in / out of school, sports at school / out of school / on TV / live, out of school activities

- The London 2012 Olympics: involvement, favourite athletes, favourite events, impact

- Careers and education: educationa and career plans, sources of career advice

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal

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