Research and Markets: Monetizing Apps on Connected Devices 2012


Research and Markets ( has announced the addition of the "Monetizing Apps on Connected Devices 4Q 2012" report to their offering.

Monetizing Apps on Connected Devices evaluates the core business models supporting app development and distribution on Internet-connected devices in North America. The report analyzes connected device adoption and app usage trends. Market drivers and risk factors form the basis for strategic direction offered to stakeholders. The report concludes with connected app download, IAP, and revenue forecasts from 2012 to 2016.

Since Apple's iPhone OS launch in 2007 and the opening of the App Store in 2008, the Internet-enabled app market has developed at a rate unforeseen by industry investors, said Heather Way, senior research analyst, Parks Associates. Today, connected device ownership and app use are going mainstream, and industry stakeholders must adapt to new service models and distribution channels to seize multiplatform revenue opportunities.

Key Topics Covered:

Data Points

Bottom Line

Dashboard: Who's Who in Connected Apps

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1 Source of Information

2.0 Growth of Connected Devices and App Use

2.1 Connected Device and App Market Overview

2.2 Connected CE Device Ownership

2.3 App Usage by Device Platform

2.4 Trends in App Use

2.4.1 Content Discovery and Recommendation Apps

2.4.2 TV Companion Apps

3.0 Connected Device App Monetization Strategies

3.1 Fee-based Apps

3.1.1 Premium & Freemium

3.1.2 Subscriptions

3.2 In-app Purchases (IAPs)

3.3 In-app Advertising

3.3.1 App Ad Networks and Exchanges

3.3.2 Ad Recall, Response, and Preference

3.4 App Discovery and Distribution Services

3.5 App Data Analytics

3.5.1 App Data Analytic Firms

4.0 Connected App Download, IAP, and Revenue Forecasts in North America 2012 - 2016

4.1 Forecast Methodology

4.2 Forecast Assumptions

4.3 Smartphone and Tablet App Downloads

4.4 In-app Purchases (IAPs)

4.5 Smartphone and Tablet App Revenues

5.0 Market Implications & Recommendations

5.1 Market Outlook

5.2 Recommendations

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks

Posted In: Press Releases