Research and Markets: Social Commerce: 2012 How Social Networking will Transform e-Commerce


Research and Markets ( has announced the addition of the "Social Commerce: 2012 How Social Networking will Transform e-Commerce" report to their offering.

Social commerce is a type of online selling where consumer-to-consumer interactions enable the sale, rather than company-to-consumer interactions.

The value of the worldwide social commerce market in 2012 will be 21% larger than the value of the worldwide social networking market. By 2016 this gap will have grown to 188% as social commerce enters a period of strong growth, while social networking enters its mature phase.

It is too simplistic to regard social commerce as a fusion of online commerce and social networking. Instead, social commerce is a combination of 4 key social networking concepts and 4 additional concepts that have nothing to do with social networking. All of these concepts are explained in detail in this report. Report Content

This report contains clear, detailed definitions of the 7 different types of social commerce.

In this report you will also find detailed analysis of over 40 leading start-ups who are promoting a broad range of innovative services that are based on a number of transformational business models.

This report also contains 5-year market forecasts, very detailed market analysis and some surprising insights into the status and future direction of this key emerging market.

Key Topics Covered:

Executive Summary


Profiles of 32 Social Commerce Start-ups

  • ShoeDazzle
  • Yardsellr
  • Oodle
  • Ondango
  • Loosecubes
  • Vayable
  • Airbnb
  • Flightfox
  • Getaround
  • Kitsy Lane
  • Ruby Ribbon
  • Birchbox
  • Threadless
  • ModCloth
  • Wikets
  • TaskRabbit
  • Yelp
  • Kickstarter
  • ezCater
  • Venuetastic
  • Svpply
  • onefinestay
  • RelayRides
  • One Kings Lane
  • Quirky
  • Houzz
  • Honest Buildings
  • Sportaneous
  • Copious
  • Etsy

Snapshots of 18 Social Commerce Platforms

Facebook & Social Commerce

Google & Social Commerce

Market Analysis


Market Forecasts


For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: New Media

Posted In: Press Releases