Research and Markets: Direct Marketing Market Report 2012


Research and Markets ( has announced the addition of the "Direct Marketing Market Report 2012" report to their offering.

Direct marketing is widely used by all industry sectors for both business-to-business (B2B) and business-to-consumer (B2C) marketing. This Key Note Market Report examines the market for direct marketing in the UK, covering all direct marketing channels. The traditional channels of direct mail, inserts, door drops and telemarketing have been in decline in recent years, having been taken over by Internet and e-mail marketing as a result of regular technological innovations.

The effect of the recession on the direct marketing industry was less severe than that experienced by other marketing sectors; direct marketing channels (such as direct mail or e-mail marketing) often provide a cheaper and more targeted alternative to other advertising methods such as television advertising. Direct marketing has a proven track record, offering value for money and demonstrating measurable returns on investment (ROI). During and since the recession, companies have been forced to account for much-reduced budgets and are now looking for the maximum return from any marketing campaign. As such, digital marketing was the fastest-growing part of the wide advertising industry during the economic downturn, as companies looked for cheaper marketing alternatives.

According to the Direct Marketing Association (DMA), in 2011, display advertising in newspapers and magazines was the largest sector within the overall direct marketing industry and accounted for one fifth of total direct marketing expenditure. Internet search and banner advertising combined accounted for the second-highest advertising spend, at 17.6%, followed by direct mail and door drops, and email marketing, each taking a 16% share of total spend.

Growth in Internet advertising, e-mail marketing and customer magazines, as well as mobile marketing, is expected to continue over the next few years. Key Note forecasts that the value of the overall direct marketing industry will increase by 5.8% in 2012, followed by further growth of 3.2% in 2013.

Companies Mentioned

- AIS Group Ltd
- BD Network Ltd
- Billington Cartmell Ltd
- Cello Group PLC
- CHI and Partners Ltd
- Gyro Communications Ltd
- Haygarth Group Ltd
- Iris National Worldwide Ltd
- R Realisations Ltd
- Progressive Digital Media Group PLC
- Blyk Ltd
- MindMatics Ltd

For more information visit

Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

Posted In: Press Releases