Pepperidge Farm Launches Jingos!™ Snack Crackers

NORWALK, Conn.--(BUSINESS WIRE)--

Pepperidge Farm believes that every snack experience should be an awesome one, and new Jingos!™ snack crackers, the latest addition to the brand's collection of craveable products, are bold enough to ensure amped-up, maxed out snack breaks every time. From football's biggest games to thrilling basketball matchups, January is jam-packed with occasions to nosh, and Pepperidge Farm Jingos!, available in three explosive varieties, deliver a powerful punch when snack attacks hit hard.

Not only are the Jingos! flavor profiles new territory for Pepperidge Farm, so is the fresh marketing strategy behind the product launch, which includes a unique, social media-fueled ambassador program and a primetime television network advertising campaign, a first for the brand whose Milano® cookies and Goldfish® crackers are sold around the globe. This past summer, the brand teamed up with I Wear Your Shirt, an innovative promotions company that armed consumer-ambassadors with branded t-shirts and product samples in a digital word-of-mouth marketing effort. More than 500 people jumped at the chance to snack with Jingos! and I Wear Your Shirt, and a bolder snacking style soon spread throughout the Web as tweets about, plus photographs and videos of, ambassadors' exhilarating Jingos! snack moments were shared. Currently, Jingos! offer unexpected online experiences through a fun web site featuring e-cards that demonstrate the transformative power of the crackers, while the brand has established a presence in the social space as well via Twitter where bold @Jingos conversations abound, Pinterest, Instagram, Tumblr and YouTube.

As one of more than 30 product introductions celebrating Pepperidge Farm's 75^th anniversary, the debut of Jingos! reveals how innovation continues to be a driving force for Pepperidge Farm, a leading provider of premium quality fresh breads, cookies, crackers, and frozen bakery products. Whether it's zesty Lime & Sweet Chili kicking up the flavor of a brown bag lunch, tangy Parmesan Garlic during a savored mid-afternoon break, or Fiesta Cheddar as a festive half-time snack, twice-seasoned and always-baked Jingos! continue to put a little pep in one's post-snack step.

All three varieties of Pepperidge Farm Jingos! snack crackers are available now nationwide for a suggested retail price of $2.99. For more information, visit www.jingos.com and www.pepperidgefarm.com, follow Jingos! (http://twitter.com/Jingos) and Pepperidge Farm (http://twitter.com/PepperidgeFarm) on Twitter, or find the brand on Facebook at http://www.facebook.com/PepperidgeFarm.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Sausalito^® and Milano^® cookies, Goldfish^® and Baked Naturals^® crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm^® Swirl, Farmhouse and Whole Grain. The company added Ecce Panis^® gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.