Creating a Career Map, latest Blue Paper from 4imprint


Creating a Career Map is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

This Blue Paper discusses the importance to an organisation of investing in the development of internal talent to meet future challenges. Business, like life, is not static and as the business model changes to adapt to its environment, so too must the skills of employees.

“Along with sections explaining what career mapping, or talent planning, is all about, we've included some real life examples and a 4-step plan to get you started,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

“Financial advisory firm Deloitte take a particularly interesting view of careers with their ‘lattice' rather than ‘ladder' approach. This enables, and indeed encourages, employees to move laterally rather than always feeling pressured into upwards only movement.”

Alongside CIPD expert opinion, a case study from RCT Homes Wales and resources for further help and information this Blue Paper shows you everything you need to think differently about talent management and career planning within your organisation.

To read this paper, visit

About Blue Papers

Blue Papers are in-depth, ‘how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint's ‘no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit

Cheryl Jackson-Leafield,
Marketing Manager UK & Ireland
+44 (0)161 850 3480

Posted In: Press Releases