Market Overview

Rand Realty's Real Estate Agents Prepare For A Seller's Market


Joseph Rand holds seminar to ensure their agents are well prepared for market shift.

New City, N.Y. (PRWEB) December 07, 2012

Joseph Rand, Jr., managing partner of Better Homes and Gardens Rand Realty, held an advanced real estate seminar for his company's agents today in Suffern, NY. The event was titled “The Market is Changing, Are You Changing With It?”

The event marks an important milestone in the Greater Hudson Valley real estate market. The topic of discussion was the changing of the region's real estate sales landscape from a "Buyer's market" to a "Seller's market" and how to properly prepare and adapt to it.

A buyer's market is typically categorized by an increase in homes for sale and fewer interested buyers. A seller's market is the exact opposite. In a seller's market prices are on the rise because there are not as many homes on the market and buyers are competing for the limited inventory. Rand predicts that the market will begin to shift towards a traditional seller's market over the next 12 months.

With over 250 agents in attendance, response to Rand's seminar was overwhelming. This was not the first time that Rand Realty hosted such an event; Rand Realty prepared their agents for a major market shift in 2005, when the market transitioned from a seller's market to a buyer's market.

"We were ahead of that curve seven years ago and it made a huge difference to our agents and to our customers," said Joseph Rand. "Changing real estate markets are about supply and demand; it sounds simple and it should be easy to navigate, but it isn't. We know from experience that being proactive when working in a changing market landscape gives our customers an advantage.”

During the seminar, Rand unveiled the research that his firm has done to ensure their agents are well prepared to assist their clients in buying or selling their homes during the market shift. Rand explains, "As the market and financial climate changes, we will see more buyers chasing the available homes, we are showing our agents what they can do today and what tools they can use to be able to help their customers a month from now, six months from now, or a year from now."

According to Rand Realty's quarterly real estate market report issued in October, real estate speculators can expect to see buyer demand continue to slowly accelerate potentially leading to slightly higher real estate values in as early as the end of 2013. Get a free copy of Rand's Third Quarter Market Report at The report can be downloaded for free at

Better Homes and Gardens Real Estate - Rand Realty, founded in 1984, is the No. 1 real estate brokerage in the Greater Hudson Valley with over 25 offices serving Westchester, Rockland, Orange, Putnam and Dutchess counties in New York and Bergen and Passaic counties in New Jersey. Rand has more than 800 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial Services), and the Hudson United Group providing residential mortgage lending, title services, and commercial and residential insurance. The companies can be found on the Internet at:,, and Rand Realty is also on Facebook and Twitter.

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