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Piedmont RIA Makes Capital Investment in Veenome, Inc.


Piedmont RIA through its affiliate Militello Capital, is pleased to announce it made a venture capital investment in Veenome, Inc., a software technology company that enables video publishers, platforms, and advertisers to categorize different types of video content in order to accurately target viewers.

Leesburg, VA (PRWEB) December 07, 2012

Piedmont RIA (, through its affiliate Militello Capital, is pleased to announce it made a venture capital investment in Veenome, Inc.

Veenome has developed software technology that enables video publishers, platforms, and advertisers, at massive scale, to appropriately categorize different types of video content so that online ads can be targeted more accurately to viewers. Instead of a generic pre-roll ad video for anyone watching a sports show online, Veenome software would accurately identify the type of sports show it is and feed that data to the advertising network. This allows the advertising network to stream a targeted ad to the audience of that online sports show. This results in a more efficient campaign for the advertiser and more revenue per video for the ad network and publisher. This video data is also used for moderating copyrighted and objectionable content as well as gathering data for analyzing the success of various video advertising campaigns.

According to William Militello, Founder of Piedmont RIA, “Veenome identifies the “stuff” — objects, brands, even faces — in your video and translates it into machine-readable data. From increased ad revenue to business intelligence and brand safety, the applications are numerous. Veenome is what's great about the American tech entrepreneur. ”

“We are excited to have the support of Piedmont in our latest fundraising round. As we scale to accommodate the larger enterprise deals we've signed, we are hiring development staff to accommodate for this growth. Piedmont understands our business needs extremely well and we are lucky to have them as a funder and partner.”

Veenome has received several awards including the Next Big Thing at the Paley Center for media and was named a “Hottest Startup” at SXSW in 2012 by CNET.

Piedmont Investment Advisors, LLC

Piedmont RIA, also known as Piedmont Investment Advisors, LLC, located in Lansdowne (Leesburg) Virginia, is a registered investment adviser under the Investment Advisers Act of 1940. When Bill Militello, a graduate of the U.S. Naval Academy, founded Piedmont Investment Advisors in 2003, he set out to create not just another financial advisor or boutique investment firm, but rather to create a new “category” in financial services.

His view is that the delivery of investment advice by financial advisors was ripe for innovation, and it has been Militello's vision to challenge the conventional model. He believes that asset allocation should not be constrained to just the public financial markets. To execute this philosophy, Piedmont Investment Advisors has developed a revolutionary investment model that is composed of three interdependent concepts: Liquidity, Wealth Creation, and Wealth Preservation.

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The information contained herein should not be construed as personalized investment advice. Investing in venture capital companies involves some degree of risk and may not be suitable for all investors. Information presented herein is subject to change without notice and should not be considered as a solicitation to buy or sell any security. The companies highlighted above are not necessarily the highest performing investments in the fund, but are noted as purchases made to date. The reader should not assume that investments in the companies identified were or will be profitable.

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