Market Overview

Vision Musical Instruments Signs Two Leading U.S. Rep Firms to Represent Merida Guitars and LuLu Ukuleles


Vision Musical Instruments, LLC (VMI) the exclusive U.S. distributor of exceptional, high-quality musical instruments based here, today announced the appointment of two new rep firms to the elite Merida Classical and Acoustic guitar and LuLu ukulele U.S. distribution network.

Brio Sales Group and Koenig Sales and Marketing are the newest members of the elite rep firm network appointed by Greg Sotire, VMI U.S. Sales Manager. Brio Sales Group will handle the contiguous Southeastern region. Koenig Sales and Marketing will cover the mid-Atlantic region.

“We continue to attract the ‘best of breed' rep firms from across the country with a reputation for unsurpassed quality and exceptional service,” said Michael Spremulli company CEO.

Matt Buckner and Mike Summers founded Brio Sales Group based in Clearwater, Florida earlier this year with more than two decades each in the music products business. “We were very impressed, not only by the fact that Vision Musical Instruments offers a high-quality product line that is distinctly different from anything on the market today, but also their dedication and commitment to building strong, long-term relationships is very refreshing.” Buckner added “I've represented the crème de la crème of premium music products brands and Merida guitars and LuLu ukuleles offer that same heritage of quality craftsmanship that companies with decades of experience offer.”

Koenig Sales and Marketing, based in Ashland, Virginia is spearheaded by George ‘Buz' King, who has been immersed in the music products industry for more than 30 years. “I have worked in almost every aspect of the music products business representing premium brands and Merida guitars and LuLu ukuleles are extremely high quality instruments that are a natural compliment to my music instrument portfolio,” he said.

Contact Greg Sotire at (203) 599-0824 or by email at for more information, or call toll-free (855) 205-4911 to find a dealer. Merida Extrema Guitars feature high-quality branded parts and are available on a limited basis from $399 MSRP to $2,200 MSRP. LuLu Ukuleles feature handmade custom crafted soprano, concert, and tenor Ukuleles, made from the finest grade of solid mahogany, solid spruce and solid koa, and are available on a limited basis from $330 MSRP to $815 MSRP.

For Vision Musical Instruments, LLC
Deborah Burns, 203-257-3163

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