Market Overview

Brand Affinity Technologies' Printroom Division Selected by CBS Interactive to Operate Collegiate Athletic Programs' Online Photo Stores


Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, today announced that Printroom, its fan photography division, has been selected to operate the official online photo stores for a majority of CBS Interactive's 95+ college sports teams.

In this multi-year deal, Printroom will manage the online photo store for each school. BAT's services will include storefront design, e-commerce, interactive marketing, advertising, and operational services. The stores offer photos from current sporting events taken by school photographers and the Associated Press, archived photos from previous seasons, and iconic images that capture the essence of each school. Customers can purchase these photos as prints, framed prints, custom diploma frames, mounted canvas, and more.

“This new partnership provides an easy way for current students, families and alumni to buy photos and photo products from their favorite schools. Game photos and iconic university images elicit feelings of nostalgia and make great gifts,” says Carlton Osborne, General Manager of the Printroom business. “Equally important is our comprehensive knowledge of handling back-office photo sales & support operations, as well as professional lab fulfillment. Our 11 years' experience working with teams in the NBA, MLB, NFL, and NHL has paved the way for our expansion into the collegiate marketplace, and we couldn't be more excited!”

The deal also includes service offerings that enable fans to upload their own photos and create unique custom photos that can be printed on officially licensed collegiate products. Additionally, schools can elect to integrate a fan photography program to enhance event revenues, branding reach, fan experience, and community building. Printroom photographers would take fan photos at collegiate sporting events and make those images available at the school's online photo store for purchase, digital download and social media sharing.

In support of the launch of these new photo stores, BAT is offering a 20% off promotion from December 6 – December 15, 2012 at each of the online photo stores. Drew Brees of Purdue University, Brian Cushing from the University of Southern California, R.A. Dickey from the University of Tennessee, and Torrey Smith from the University of Maryland have teamed up with their alma maters to support and promote the launch of these online stores.

See all of the College Online Photo Stores to find your school.

About Brand Affinity Technologies

Brand Affinity Technologies (BAT), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing the FAN. BAT's offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, event promoters, and brands. For more information, visit and

Roz Silva for Brand Affinity Technologies

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