Market Overview

James Schramko Broadcasts Tips on Powering Your Business with Podcast Interviews


In this week's marketing video update, marketing coach James Schramko brings to the fore the power of podcasting for business as he shares his top tips on how to host a podcast interview to come up with a high-impact web radio episode.

Sydney, AU (PRWEB) November 10, 2012

For his latest marketing news video, James Schramko reports from the city of Cannes in France — the site of the prestigious international film festival — a fitting location for his topic for the day, which demonstrates the creative and production process of coming up with a great show that will leave the audience interested and enthralled.

Schramko has long emphasized the power of web audio as a crucial part of an effective marketing strategy. A podcast refers to an audio content, such as a show, a tutorial or an advertisement, recorded in a digital and portable format. This format makes it easy for audiences to listen to the content anywhere and anytime, making it truly accessible and flexible with the target listener's busy schedule.

There are many ways to format a web radio show, but a well-done podcast interview remains one of the most popular approaches to create an interesting, dynamic conversation not only between the host and the guest, but also with the show's audience.

Having a guest on board, whether a celebrity, an expert on the show's topic or a relevant figure on the episode's theme, is a great way to deliver useful, high-quality and entertaining content in a more natural environment and a more engaging tone. Most of all, this powerful program can be easy to produce, as the following valuable tips demonstrate.

According to Schramko, it's important to iron out all the details first during the pre-production process. Invite the guest in a professional manner: arrange a convenient schedule, confirm the recording arrangements and provide your guest an overview of your show so that they could prepare accordingly.

“Be clear about your target audience and the points that you'd like to get across in the podcast. That will really help your guest,” he says. To create a buzz for the episode, the host could broadcast a teaser about the anticipated interview so that listeners can look forward to the show.

To acquire a crisp, clear sound, it's important to prepare the best equipment possible — but a little bit of resourcefulness could also come in handy. Schramko suggests this podcasting made easy DIY: “Use the best quality microphone that you can afford. If you don't have anything, just record in a closet or put a blanket over you or a towel nearby, it'll absorb some of the sound waves.”

During the recording, Schramko believes that it would be more effective to just let the conversation flow. “Ask the questions, get the answers. If you need to edit later, do that. But don't interrupt the recording,” he stresses.

Aside from preparation, personality is also a critical factor for a successful show. “If you're new to podcasting, just be as confident as you can. And never tell your guests this is your first podcast or that you're nervous,” he says. “They want you to be confident — it makes it easier for them to have a natural conversation.”

Treating guests graciously is likewise a key point in his podcasting tips. “It's a good idea not to compare your guest to other guests. Just let them be themselves,” he says. “Be courteous of your expert's time. If you are interviewing someone way up the food chain, don't treat it like a free coaching session. Just get in, get the recording, [and] get out.”

Sending the guest a link after the show is also good podcasting practice. It extends the host's appreciation for the guest's time, and it also makes it easy for podcast promotion. “They're more likely to promote the podcast if they get some promotional benefit from the podcast. The more people that find it, the better it is for them.”

Lastly, work on the presentation to make the final output as polished and as engaging as possible. This means editing the content to make it more cohesive, or adding some well-placed effects such as music tracks to enhance the mood of the show. “Send them back a wonderful produced version of the show and make them feel really happy that they did the podcast,” he says.

Schramko hopes that his simple guide on podcasting will help businesses create a web radio revolution that will make their target market listen up, take note of their brand, and be loyal fans and followers of the solutions they have to offer.

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