Southern California Security Company, SDA Security, Taps Project X Media and Best Rank Inc. to Forge Integrated Marketing Strategy
SDA Security's new strategic marketing initiative will integrate brand development, traditional marketing, and digital marketing to highlight their commercial security services.
San Diego, CA (PRWEB) November 05, 2012
SDA Security, a Southern California commercial security provider with offices in San Diego and Riverside, has recently hired Project X Media, a creative strategy firm, and Best Rank Inc., a digital marketing agency, to spearhead the company's strategic marketing efforts and get the word out about their commercial security services.
“Every serious company has marketing needs, and we hired these two firms to fulfill those for us,” commented Shandon Harbour, President of SDA Security. “We're confident that we'll be able to reach a larger audience with a new marketing strategy, and let Southern California know about our services,” she added.
The two marketing firms will work closely together and with Harbour and the SDA executive team to drive SDA Security's business and commercial security services.
Harbour decided to go with Project X Media because of the firm's creative, non-traditional approach and comprehensive knowledge. Project X Media is developing and executing integrated communications strategies in which branding, marketing, and sales efforts work together to deliver maximum impact and ROI.
Best Rank was chosen to handle the digital elements of marketing, including an SEO campaign to increase SDA Security's online presence.
“Outsourcing of our strategic marketing function allows SDA Security to concentrate on what we do best—providing security to business clients,” Harbour commented. “I have total confidence in their ability to effectively communicate the authentic promise of our brand while providing the peace of mind that comes with the ability to review, monitor, and analyze quantifiable, trackable data to see what we're doing right, what we're doing wrong, and to adjust accordingly for maximum impact.”
To learn more about SDA Security's services, visit http://www.sdasecurity.com.
About SDA Security
Founded in 1930, SDA Security provides commercial security services to clients in a wide range of industries, including restaurants, hotels, property managers, education, military, finance, retail, high-value commercial, large commercial and enterprise, and more. Services include burglary/intrusion detection; commercial video surveillance; fire, water, and environmental monitoring; access and door control, asset protection, hold-up alarms, industrial process supervision, and mobile devise support. SDA Security serves the San Diego and Riverside areas. Visit http://www.sdasecurity.com or get a quote by calling (866) 261-2504.
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