Market Overview

Bollywood Hits On Demand Celebrates Diwali with VOD Premieres of Cocktail and English Vinglish


Operators offer a selection of Bollywood content free for a limited time

Centennial, CO/Secaucus, NJ (PRWEB) November 05, 2012

International Media Distribution (IMD) and Eros International announced today that the Bollywood Hits On Demand lineup for the month of November will include premieres of the summer hit Cocktail about friendship and love, and the critically-acclaimed English Vinglish about a woman coming into her own. Also included in the lineup is the record breaking hit of 2011, Ra. One, and one of the highest grossing Bollywood films of all time, Dabangg.

Diwali, also known as the festival of lights is the most important holiday of the year for Indian families. Diwali takes place on November 13, 2012.

In celebration of Diwali, Comcast and Verizon are each offering customers free access to Bollywood Hits On Demand content for a limited time.

Verizon will offer a free preview of the entire SVOD service, Bollywood Hits On Demand from November 8-16. STAR India PLUS and TV Asia signals will also be open as part of a South Asian network free preview for Diwali.

Comcast will offer a special selection of movies, behind the scenes programming and music videos from Bollywood Hits On Demand to allow customers a free sampling in their “Top Picks” section ON DEMAND for a limited time, November 13-27. Comcast customers should go to Channel 1 > Top Picks > Bollywood Freeview to access this complimentary content. To view the complete SVOD service and subscribe, Comcast customers can go to Channel 1 > Premium Channels > Bollywood.

“We are proud to share such an exciting lineup of movies and commend Comcast and Verizon for recognizing this special time of year by offering a free preview to their customers,” said Scott Wheeler, Senior Vice President, International Media Distribution.

“We're excited to celebrate Diwali with Bollywood fans by offering special access to popular Bollywood blockbusters the whole family can enjoy,” said Ken Naz, President of Eros International, USA.

November highlights for Bollywood Hits On Demand include:

  • Cocktail Available Until Dec. 16

The relationship between three friends becomes complicated when romance develops.

  • Ra. One Available Until Dec. 16

Shekhar strikes gold when he designs the ultimate video game, but all hell breaks loose when the game that was meant to be played with, starts playing him.

  • English Vinglish Available Nov. 16 – Dec. 20

An insecure woman who does not know English goes on a journey of transformation.

  • Dabangg Available Nov. 30 – Jan. 3

A fearless, but corrupt cop faces personal and professional challenges that he tries to overcome with sometimes questionable methods.

About International Media Distribution
International Media Distribution (IMD) has been a leading provider of in‐language programming in the U.S. for over a decade. IMD represents over 30 TV channels including two SVOD services with content from a variety of international sources: ABP News (Hindi), Antenna Satellite (Greek), ART (Arabic), ATV (Cantonese), Bollywood Hits On Demand (Hindi), CCTV‐4 (Chinese), CTI Zhong Tian Channel (Chinese), Channel One Russia, DW (German), Filipino On Demand (Tagalog), Life OK (Hindi), Lifestyle Network (Tagalog/English), Mediaset Italia (Italian), Myx TV (English), Phoenix InfoNews (Chinese), Phoenix North America Chinese Channel, Rai Italia (Italian), RTN (Russian), RTN+ (Russian), SBTN (Vietnamese), STAR India GOLD (Hindi), STAR India PLUS (Hindi), TFC & TFC-E (Filipino), Tele5 (Polish), TV Polonia, TV Asia (Hindi), TV JAPAN, TV JAPAN HD, TVK (Korean), TVK2 (Korean), TVK-Pop On Demand (Korean), TV5MONDE (French), TV5MONDE Cinema On Demand (French) and VIJAY (Tamil).

About Eros International:
Eros is an integrated player in the rapidly growing Indian media and entertainment sector, involved in the acquisition and distribution of filmed entertainment content across current and emerging formats including theatres, home entertainment, television and new media.

Established in 1977 with a vision to become the gateway for Indian content worldwide and Hollywood content in India, Eros has over three decades of market experience in creating a global platform for Indian cinema. In 2006, Eros became the first Indian media company to obtain a listing on the AIM Market of the London Stock Exchange. Eros operates in five continents and over 50 countries with offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man. For further information please visit:

About Bollywood Hits On Demand:
Bollywood Hits On Demand is a subscription video on demand service available throughout the United States. Monthly subscription fees vary by operators. Bollywood Hits On Demand is a partnership between International Media Distribution, a leading provider of in-language and multi-ethnic programming in the U.S. and Eros International, the largest international distributor of Indian films worldwide. Bollywood Hits On Demand features exciting new Bollywood blockbusters and allows unlimited access to hundreds of choices each month. Users are able to watch their favorite films, hit songs, popular TV and variety shows with the convenience of total control to start, stop, pause, rewind and fast-forward on their schedule. New titles are available each week for unlimited viewing. For operator availability, trailers, schedules and more, visit

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Press Contact:

David Kaufer – Kaufer DMC for International Media Distribution
Phone: +1 206-659-1495 (office); 425-275-8814 (mobile)

For the original version on PRWeb visit:

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