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The YWCA Encourages Women to Head to the Voting Booth with its WOMAN TO WOMAN Campaign


Word-of-Mouth Email Campaign Opened Dialogue Amongst Women Concerning Crucial Women-centric Issues This Election Year

New York, NY (PRWEB) November 05, 2012

Many issues concerning women have taken center stage this election year, and as the time to vote draws near, it's important for all women around the country to get out and vote. The YWCA, the leading national women's organization dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all, launched the “Woman to Woman” campaign to encourage women to show up at the voting booth on November 6.

A modern day word-of-mouth campaign, the YWCA sent emails, made phone calls, and created web resources focusing on the key topics that women should take into consideration at the voting booth. The four issues highlighted in this email were women's healthcare, violence against women, racial justice and wage equality: that currently, women only earn 77¢ for every $1 a man makes; that one in five women will experience rape or attempted rape during her college years; and that women are still being told what they can and cannot do with their own bodies and the lack of sufficient healthcare.

All of these issues—and many more—are also discussed in detail on, a website that the YWCA created as a comprehensive educational resource that explains the history of each issue and the government's current stance, as well as what needs to be done to ensure that women sustain a long and healthy future in the United States. This website also includes information on voter registration, candidates and where women can go to find their polling place.

“The Woman to Woman campaign encourages women to really take the outcome of the upcoming elections into their own hands and let the power of their influence be felt. It's predicted that the female vote could sway the election results this year, and I think we can truly do it,” said Kelli Owens, Government Relations and Public Policy Director for the YWCA Northeast Regional Council. “The YWCA is working hard to ensure that women are fully enfranchised and can participate in our democracy by knowing what the issues are, how to register and where to vote.”

Each ballot cast by a woman is the voice, vote and future of American women of all ages. More information can be found at

About the YWCA USA
The YWCA is the voice for every woman. For over a century, the YWCA has spoken out and taken action on behalf of women and girls. The YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. Over 2 million people participate each year in YWCA programs at more than 1,300 locations across the U.S. Worldwide, the YWCA serves more than 25 million women and girls in 125 countries.


Sara Lieber
Phil & Co.
Office: 646-490-6446
Cell: 917-370-1531

Gary Zarr
Phil & Co.
Office: 646-490-6446

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