Market Overview

Digital Marketer Blog Looks at New York Times Revenue Numbers


A new blog post from Digital Marketer and Managing Editor Josh Loposer zoomed in on the New York Times ad and subscription revenue.

Austin, TX (PRWEB) November 04, 2012

One of the latest Digital Marketer blog posts comes from Managing Editor Josh Loposer, who claims that the New York Times is witnessing a major shift in revenue generation, which could mean big things for digital publishing's future.

According to an October New York Times press release, 2012 third quarter losses are a result of their subscription revenue being up, but advertising revenue falling.

“With so many papers struggling to keep respectable circulation numbers, you might think that they fortunate few that can deliver an audience would be able to charge some pretty decent fees, but that just isn't the case,” wrote Loposer. “Ad revenues are just sinking for mass media publications, in favor of more targeted audiences.”

“If you're in the online publishing business, your ears should have perked up just now… Because, if is really the hummingbird in the digital publishing coal mine, that means that digital ad revenues may never truly measure up to what they were in the heady days of print,” Loposer said in the blog post.

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