Market Overview

ObservePoint Sponsors the Digital Analytics Association Seattle Symposium


With next year deemed the ‘Year of Big Data,' ObservePoint, an analytics auditing firm, will support more Digital Analytics Association events in 2013.

Provo, UT (PRWEB) November 04, 2012

ObservePoint, a company specializing in digital analytics auditing, is sponsoring the Digital Analytics Association's (DAA) Seattle Symposium on Nov. 7. The theme for the conference is “Predictive Analytics: Moving Up From Reporting.”

“ObservePoint is proud to be a sponsor of the Digital Analytics Association conferences. The DAA is an organization that encourages best practices in the industry, including tag auditing,” said Matthew Miller, director of marketing for ObservePoint. “Using tag auditing and the other quality assurance tools ObservePoint provides, allows companies to have confidence in their data-driven decisions.”

The DAA Seattle Symposium will be held at the Microsoft Conference Center in Redmond, Wash. The conference will feature presentations from a number of experts in the digital analytics industry from organizations including Microsoft, Adobe Systems and the University of Washington.

ObservePoint has been a corporate sponsor for several DAA events, including conferences held this year in Atlanta, Chicago and Los Angeles. The company will continue to sponsor DAA events and will be a featured presenter at the annual DAA Awards for Excellence Gala in San Francisco next spring.

“Companies are realizing the importance of having the most accurate data available,” Miller said. “One of the most common website problems is the tagging on the site isn't functioning correctly. Using ObservePoint, companies are able to immediately figure out where those problems are and get them working correctly. These companies can now be confident in their web reporting and make important business decisions based on website interactions.”

ObservePoint recently released an infographic about how bad data and poor decision making led to Facebook's troubled initial public offering.

“This is just one high-profile example of how having inaccurate or incomplete information can have a major impact on your business and others,” Miller said. “Having accurate and consistent Web reporting helps companies identify key business needs and future strategies for growth.”

About ObservePoint

ObservePoint is committed to providing Web analysts with exceptional quality assurance tools to improve the quality and reliability of Web analytics data and enable companies to have confidence in their data-driven decisions. Founded in 2007 by online marketing experts John Pestana and Rob Seolas, the co-founders created the company to provide the Web analytics industry with an affordable, easy-to-use solution to common implementation problems. Some of the world's largest brands trust ObservePoint to deliver the Web analysis and data they rely on. For more information visit

For the original version on PRWeb visit:

View Comments and Join the Discussion!