Market Overview

The Versatility and Necessity of Electronic Medical Records Software Exposed by a Physical Therapist and International Private Marketing Expert, Nitin Chhoda


President Obama recently took charge of a campaign to computerize medical records to make the medical industry more cost-effective and patient-friendly. Medical practices now feel the need to put a system of electronic medical records into place to fall in line with the campaign. Nitin Chhoda, a physical therapist and marketing expert, provides more information and guidance to physical therapists when it comes to using the EMR, the latest physical therapy documentation.

Denville, NJ (PRWEB) November 04, 2012

Nitin Chhoda, a doctor of physical therapy and a marketing expert, has spent the past few years motivating physical therapy practices across the nation to institute EMR systems.

A common misconception about EMR (electronic medical record) is that it is just another form of medical documentation software. While EMR can be used for physical therapy documentation, it can also be used for marketing purposes as well. An EMR system allows a physical therapy practice to keep a running tally of new patients and referrals so that they can see where the majority of their business is coming from. EMR can also be used for billing and coding purposes, and makes the sometimes tedious medical billing process much more efficient.

EMR systems also reduce the number of preventable medical errors and would help patients save more money.

A physical therapy practice could also use EMR as a powerful marketing tool. EMR systems can help an expanding practice choose a new area where they could open a new facility or expand their list of services at a current facility. Having an EMR system in place increases productivity; therapists spend more time with patients and less time writing up notes on a chart. They can also be used to track staffing needs and improve customer service.

With an EMR system, physical therapists would be able to access a patient's full medical record, including records from other medical professionals. If a practice is shut down due to a natural disaster, EMRs can still be accessed. In addition, a physical therapy office will be able to save money with an EMR database because they will no longer need to pay for proper storage and disposal of paper records.

Chhoda's office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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