Right Change Releases Provocative Web Video, "What Kind Of America Are You Leaving Me?" That Asks Voters To Consider The Next Generation's Future
Rightchange launches its final spot before the elections, “What Kind of America Are You Leaving Me?” through a large digital media buy via YouTube, Facebook saturation ad buy appearing in swing states, and asks voters to consider the country they are leaving future generations.
Washington, D.C. (PRWEB) November 02, 2012
The new RightChange video, “What Kind of America Are You Leaving Me?” was launched today on the Internet, highlighting the results of President Obama's economic policies and asking the viewer, from a child's point of view, the type of America they are leaving behind.
The “What Kind of America Are You Leaving Me?” video can be viewed at: http://www.youtube.com/watch?v=C0e9775VFXA&feature=youtu.be.
The landing page for the video is: http://www.whatamericaforme.com/
“What Kind of America Are You Leaving Me?” is a new video campaign featuring a young girl as she walks through a deserted industrial complex asking Americans to vote for her since she doesn't have the option to vote. She asks a series of questions regarding President Obama's economic and foreign policies while describing the effect it will have on future generations. This is Right Change's closing argument on the Obama administration for the 2012 Presidential cycle.
This brand new campaign is unique because it asks voters to think about how their vote effects future generations that cannot vote. This online media buy encompasses a major saturation campaign being served to every Facebook user in the key battleground states on November 2nd through the 4th and will appear on facebook.com, tablets, and Smartphones as well as YouTube, Google, and other online media outlets. The ads will be expanded to a national saturation campaign on November 5, 2012. The final push is part of a $1.5M 5 day election push to inform voters.
The video was produced by RightChange.com, an organization founded in August 2008 that is committed to supporting policies and candidates dedicated to fiscal responsibility and a strong national security for the United States, while upholding the principles of freedom, competitiveness and entrepreneurial spirit of the American people.
“Right Change is eager to release our final video for the 2012 Presidential cycle,” said Steve Sanford, executive producer of Right Change. “We wanted to present the viewer with a different perspective on the Obama Administration's policies and how they effect generations to come.”
“What Kind of America Are You Leaving Me?” is timely to voters given the fact the elections are four days away, said Sanford. “We wanted to create a spot that would stand out in the sea of traditional political ads. Frankly, people tell us they want something new and creative and we believe that a fresh approach will stand out in the sea of traditional ads.”
To view other videos produced by Right Change visit:
http://www.youtube.com/user/RightChange/videos?view=0 for more details.
Sanford continued: “RightChange.com has built a powerful technology platform, assembled a super-creative group of content producers and has rapidly grown to more than 2,947,000 active Facebook followers in just a few months.”
About RightChange.com, Inc.
Founded in August 2008, RightChange.com, Inc., is committed to supporting policies and candidates dedicated to fiscal responsibility and a strong national security for the United States, while upholding the principles of freedom, competitiveness and entrepreneurial spirit of the American people.
RightChange is a new generation of conservative film, Hollywood, TV and technology professionals who are bringing a new approach to a predictable political methodology. Operating as both a 527 and a 501(c)4 organization, RightChange is illustrating just how significant and effective the use of cutting edge video content blended with social media web platforms, can penetrate voters with targeted and cost-effective relevant messaging. We use animation and non-traditional production techniques to provide independent and conservative voters with something more than the traditional political sound bite that is sometimes ignored.
RightChange.com, Inc. will continue to produce videos that engage the American people on the government agenda that is affecting key policy issues facing the entire country throughout the 2012 Presidential cycle and in the years to come holding our national leaders accountable.
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