Market Overview

iSkin Increases Awareness of impossible2Possible to Encourage Young People to Reach Beyond Their Perceived Limits


iSkin reaches out to impossible2Possible to empower youth to make positive changes in the world, using a run across the Kalahari Desert.

Toronto, Ontario (PRWEB) November 02, 2012

iSkin, a premium brand of fashion and technology lifestyle accessories, today announces partnering with impossible2Possible (i2P), to use adventure, a run across the Kalahari Desert, to raise awareness of the water crisis. With the help of iSkin, i2P will lead 8 youth ambassadors (aged 17-21) as they run across the Kalahari Desert that is currently parched by drought. The Kalahari Desert covers much of the country of Botswana, and parts of Namibia and South Africa.

Ray Zahab, the founder of i2P, has completed a series of expeditions to raise kids' awareness of environmental education and to make positive changes in the world. In 2006, a 7,500 kilometer run across the Sahara Desert, which started in Senegal and finished in Egypt, took 111 days to complete by Ray. This raised awareness of the African water shortage. A 33-day trek to the South Pole, which became the fastest unsupported trek across Antarctica, actually was a sprint through the snow. This raised Antarctic ecosystem awareness.

iSkin, Ray Zahab and i2P believe in pushing beyond any mental and physical limits we place upon ourselves.

“It is so important for the young people of today to be inspired to overcome their obstacles, reach for their goals and make their dreams a reality. It's how leaders are formed, it's how innovations are born and it's the only way not only our communities but our world as a whole can continue to improve for generations to come,” says Andrew Ackloo, CEO of iSkin.

iSkin's partnership will ensure i2P is 100% free to students, schools and youth ambassadors. Together, i2P and iSkin will ensure that this continues for generations to come.

Ackloo concludes with: “i2P is truly inspirational and we are happy to be one of the many reasons for its success.”

About iSkin Inc.
iSkin Inc. has been one of the world's most trusted mobile accessory brands since its first advanced protective solution for the iPod® in 2002. Known for its cool, innovative designs and fashion-forward style, iSkin continues to be the leading mobile accessory brand. iSkin continues to focus on delivering the highest quality, innovative design and fashion-forward style in accessories for Apple®, BlackBerry® and now Samsung®.

The iSkin word mark and logo are registered trademarks of iSkin Inc., registered in Canada, the United States and other countries. All Rights Reserved 2006-2012. Apple® is a trademark of Apple Inc., registered in the U.S. and other countries. Other company and product names mentioned herein are registered trademarks of their respective companies.


For the original version on PRWeb visit:

View Comments and Join the Discussion!