Market Overview CEO Jody DeVere Named Aftermarket Woman of the Year


DeVere Honored by the Car Care Council Women's Board

Las Vegas, NV (PRWEB) November 02, 2012

Automotive Marketing to Women pioneer and CEO of, Inc. Jody DeVere was honored as the she was named the ninth annual Aftermarket Woman of the Year by the Car Care Council Women's Board . Presented at this year's SEMA Show in Las Vegas, Nevada (, the Woman of the Year is chosen based on her longevity in the aftermarket, her career accomplishments, her leadership capabilities and dedication to the automotive aftermarket industry.

DeVere has been active in the industry for nine years after 25 years of achievement as an entrepreneur focused on sales and marketing leadership. She created a multi-level platform which provides automotive education to women consumers featuring, blogging, video, radio and TV appearances and more.

She has created or participated in many programs dedicated to aftermarket education including a panel of more than 50 women automotive experts, a training and certification program, a partnership between the Girl Scouts of America and AutoTEX Pink Wiper blades and more.
DeVere has held many leadership roles such as president of Women's Automotive Association International, where she is currently treasurer/secretary and spokesperson on car care and safety for the Rain-X, division of Shell Oil and Mobil 1 Motor Oil, division of Exxon/Mobil. She has won many awards for her achievements and is an active member in a number of automotive organizations including the WB.

Also honored was a member of the panel of expert women: Amy Mattinat, owner of Auto Craftsmen in Vermont, was honored as the Female Service Shop Owner of the Year. This award is given to an outstanding woman that has a proven record of excellence in the automotive service industry. The Woman of Promise is given to a woman who has shown potential in her aftermarket career.

After owning a catering company for 10 years, Mattinat started working at the independent auto repair shop, Auto Craftsmen, as the bookkeeper, eventually buying the business in 2009. In addition to her duties as owner and manager, Mattinat is an educator, writing a monthly car care newsletter, authoring the book, How to Buy a Great Used Car and putting on free car care clinics for women.

She also visits high school shop classes in the area and represents as a panelist and in numerous car shows. She was a spokesperson for Mobil 1 Synthetic Oil in 2010 and did over 30 radio interviews on the importance of vehicle maintenance. She is an active member of the Car Care Council Women's Board.

Mattinat's shop is accredited as an ASE Blue Seal of Excellence shop and AAA-approved. She graduated from Paul Smith's College with a degree in Hotel Restaurant Management, and is the second-ever WB Female Service Shop Owner of the Year.

About Jody DeVere
Jody DeVere( is the CEO of, Inc, a website, blog, and marketing to women agency providing automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, independent service locations, tire dealers, collision centers, fast lubes, and other automotive retailers. As a social media marketing to women expert, journalist, car care expert, and safety spokesperson, it has been a primary goal to promote, mentor and support careers for women in the automotive industry, and she has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership to assist her in this quest. She is a champion for women in the automotive industry, and her company serves as the first point of contact for many women who are seeking the very best in car sales and service across the United States and Canada.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire centers, collision repair, and automotive service and repair centers the revolutionary Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire center, collision repair, and automotive service and repair centers using the location search at

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.

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