Market Overview

Agent Link President Attends NBA Fall Meeting with Great Success


Agent Link President Discusses Agent Recruitment and Insurance Marketing Strategies with NBA Members

Tampa, FL (PRWEB) November 02, 2012

Agent Link, a full-service marketing and public relations firm serving insurance marketers and insurance agents, attended the National Brokerage Agencies, Inc. (NBA) Fall Meeting in October.

With its team of experienced professionals—copywriters, designers, and marketing consultants—Agent Link had a lot to offer attendees, providing them with information on the proper uses of public relations, marketing, and sales in insurance agent recruitment. Agent Link President Senia Gramajo conducted a marketing workshop to help attendees with PR strategies and insurance agent recruitment.

“We offered guidance in effective insurance marketing techniques, and the attendees were very receptive,” says Gramajo.

At the Agent Link workshop, Gramajo spoke to NBA members, a group of insurance marketing professionals comprised of underwriters, brokerage executives, agents, and insurance company executives. She covered many subjects, including effective agent recruitment strategies and business and consumer lead generation, hot topics in a lagging economy. Gramajo reviewed specific case studies and gave attendees the opportunity to gain industry recognition via Agent eNews (, Agent Link's online newsletter consisting of educational and informative articles that reaches over 500,000 insurance professionals.

NBA's Immediate Past President, Ron Vanden Hoogen, said, “I feel Agent Link has been a valuable resource for our members to use. The advancement of products and services that Agent Link continues to expand with is well-represented within our agent group.”

This is the third time that Gramajo has spoken at an NBA meeting. Agent Link also attended the National Association for Fixed Annuities (NAFA) IMO Summit in October, and will attend the National Association of Independent Life Brokerage Agencies (NAILBA) Annual Meeting in November, discussing effective insurance marketing and agent recruitment strategies with other professionals.    

Gramajo has been President of Agent Link since its inception in 2009, bringing over 15 years of experience to the company and the conferences she attends.

“The NBA Fall Meeting is a great way to discuss effective insurance marketing and PR strategies with other professionals,” says Gramajo. “We learn more about the NBA members, and they learn more about Agent Link and how to effectively recruit agents and use insurance marketing techniques to their benefit. I enjoy being an NBA member and meeting other members as well.”


About Agent Link:

Agent Link is a full-service insurance marketing and consulting firm serving IMOs, FMOs, MGAs, insurance carriers, industry vendors, and insurance agents. Using market research and with a team of experienced professionals, Agent Link offers a wide range of services and specializes in helping clients with their insurance agent recruitment through email marketing to insurance agents, direct marketing to insurance agents, and telemarketing to insurance agents. The company also provides life insurance agent lists, annuity insurance agent lists, and health insurance agent lists. Agent Link stands out for its cross-marketing campaigns integrating high-powered multimedia channels to deliver high-quality leads tailored to their clients' needs so they can recruit quality agents. For more information, visit

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