Market Overview

SKYCIG Announced Official E-Cigarette Partner of The British Comedy Awards 2012!


It's the biggest night of the year in British Comedy; when the UK's top comedic talents come together in celebration of comedic triumphs of the past year. With past broadcasts regularly attracting audiences near ten million, the British Comedy Awards is arguably the UK's most loved and watched awards ceremony. This year, SKYCIG is delighted to be an associated sponsor – and you might catch a glimpse of a few comics and guests using an e-cigarette during the show.

London, UK (PRWEB UK) 1 November 2012

SKYCIG is delighted to be the official electronic cigarette partner of the 2012 BCAs and is supplying the very-popular blue tip e-cigarette to each guest in attendance. With the growing popularity of the electronic cigarette in the UK, it is fitting that it will be making such a high-profile appearance. But like any proper scandalous celebrity appearance, it may come as a bit of a surprise for some, given that this is the first time a SKYCIG product has been featured on a televised award show. SKYCIG, electronic cigarette will showcase in the spotlight alongside top comedians like Lee Evans, Alan Carr, Steve Coogan, Jimmy Carr, Victoria Wood and Miranda Hart.

So just what is it that makes the British Comedy Awards so popular? For many, the event is an official celebration and recognition of the most beloved and esteemed comics in the UK. Over the past 22 years, the event has weaved its way through controversy and scandal – which should be expected for something with such high popularity. Still, the event has never forgotten its roots as a mechanism to boost the profile of home-grown British comedic talent. In any case, it seems the outlandish tomfoolery of top British comics at this event strikes the right chord with television audience.

Electronic cigarettes are regarded as the nation's top smoking alternative. The benefits regarding health are already pushing product sales for electronic cigarettes, especially SKYCIG, with the product not containing all the harmful chemicals or high levels of nicotine that regular tobacco cigarettes do, nor do they produce second-hand smoke. As well as SKYCIG providing a healthier alternative, they also provide a variety of different flavours to accommodate everyone's taste buds from Vanilla, Cherry, Menthol, Cinnamon, Tobacco Gold, Classic Tobacco and the new addition to the flavoured cartridge range Crown Tobacco!

The 23rd Annual British Comedy Awards will take place at Fountain Studios on December 12, 2012. Tickets are still available through TicketWeb. Unique TV will air the event live on Channel 4 at 9pm.

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