Market Overview

Blo Promoting Men's Health Throughout "Movember"


Award-winning Raleigh salon, Blo, is generating awareness of men's health issues by raising money and sharing the importance of early diagnosis and treatment of prostate and testicular cancers. Blo has created a fun way for the community to participate by purchasing a BeerMo or sending pictures of your "Mo" with hashtags #justblo and #movember.

Raleigh, NC (PRWEB) November 01, 2012

Each year in November you might notice more and more moustaches on men's faces. That's because the month is proudly referred to as “Movember” to raise awareness and funds for men's health issues such as prostate and testicular cancers. An award-winning Raleigh salon, Blo, is taking the lead this year to generate awareness in North Carolina. Throughout the month, Blo stylists will be talking men's health, sharing the importance of early diagnosis of prostate and testicular cancers, and they've created a fun way for the community to participate. Drop by the salon in Brier Creek to purchase a “BeerMo” for $3. The plastic BeerMo clips to beer bottles to give anyone their very own moustache. Proceeds are donated to the Prostate Cancer Foundation.

The moustache is important to the Movember cause, because it symbolizes the men's health movement internationally throughout the month. It's simple for anyone to participate with Blo during November. Simply share photos of your moustache on Twitter, Facebook and Instagram with hashtags #justblo and #movember. Every photo results in a Blo donation to the Prostate Cancer Foundation. Blo expects to donate $1,000 this year.

“Movember is dedicated to raising awareness of men's health, and this is a fun way to engage the community to raise money for charities focused on early detection and treatment of prostate and testicular cancers,” said Bryan Nunes, Blo owner.

WHAT: Movember at Blo

WHEN: Throughout November

WHERE: Blo, 8451 Brier Creek Parkway, Raleigh, N.C.

HOW: Participate by making a donation or purchasing Movember promo items at the salon, or by simply posting a photo of your moustache on Twitter, Facebook or Instagram with hashtags #justblo and #movember

Located in Raleigh, N.C., Blo is home to the Salon of the Year nationally, according to Salon Today magazine. Blo offers guests the best salon experience in the Triangle, featuring an award-winning space and the most Redken certified hairstylists in North Carolina. The salon was recently recognized as a finalist in the Professional Beauty Association's prestigious North American Hairstyling Awards, and ELLE named Blo among the “Top 100 Salons” nationally. Blo also garners kudos for its commitment to continuing education and community service, including its annual SNIP SNIP GIVE 24-Hour Cut-A-Thon.

Since its humble beginnings in Melbourne, Australia, Movember has grown to become a global movement inspiring more than 1.9 Million Mo Bros and Mo Sistas to participate with formal campaigns in Australia, New Zealand, the U.S., Canada, the U.K., South Africa, Ireland, Finland, the Netherlands, Spain, Denmark, Norway, Belgium and the Czech Republic. Movember supporters work to change established habits and attitudes men have about their health, to educate men about the health risks they face, and to act on that knowledge, thereby increasing the chances of early detection, diagnosis and effective treatment. In 2011, over 854,000 people around the world got on board, raising $126.3 million.

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