Market Overview Responds to Latest Results of Pinterest's Effectiveness for Businesses


Leading online promotion company,, have responded to survey results that highlight the growing popularity of social media website, Pinterest.

(PRWEB UK) 1 November 2012

Pinterest has been named as the most effective social network for driving traffic and sales to e-commerce sites, according to studies Econsultancy looked at.

UK use of Pinterest has seen a 786% increase in the last year, up from 901,761 in September 2011 to 7, 985, 316 in September 2012. In the US this increased from 9.2 million to 139 million.

Econsultancy also found that Pinterest attracts more unique visits to websites with research finding that 86% of visits from Pinterest were new compared to 57% from Facebook.

Food and drink was the most popular category on the site, followed by DIY and crafts. In terms of pinboards, home decor featured the most heavily, followed by art and design.

Most interestingly, research suggests that Pinterest users spent twice as much as Facebook users, spending an average of $180 compared to Facebook's $85.

The research provides an insight into the growth of the social network and its benefit to businesses. Ben Austin, Managing Director at, one of the UK's leading SEO suppliers, has responded to the data with interest:

“The benefits of having a social media presence for your business are clear, they can greatly increase your visibility online as well as showing you are aware of the latest social trends and not afraid to interact with your customers. Facebook and Twitter have long been the front runners, but these stats show that Pinterest is now becoming a serious contender.” specialists are continuing to watch these latest statistics with interest. is based in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.

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