Market Overview

IvyBridge Stores Open up Customer Support Channel in Time for Christmas


Ivy Bridge, owner of 3 popular UK Gift sites, is further improving its customer support service by increasing its already popular presence on Social Media channels.

(PRWEB UK) 1 November 2012

Ivy Bridge, owner of 3 popular UK Gift sites, is further improving its customer support service by increasing its already popular presence on Social Media channels. As well as phone and email, customers will now be able to post queries on Twitter, using specific hashtags, which IvyBridge will monitor and respond.

Whether the query relates to delivery options, order enquiries or customers just wanting to engage the friendly staff at Ivy Bridge HQ, the new brand support hashtags offer customers a direct communication channel, traditionally reserved for those willing to phone the hotline number.

Customers and visitors simply have to append #BESupport or #GTSupport to their Tweets, to communicate with the Baby Experiences and Gift Treasures brands respectively.

Since the inception of online shopping, many have discovered the advantages of Social networking and it's now part and parcel of everyday living. With over 10 million active UK Twitter users, this provides a hotline for the ubiquitous user accessing web 24/7.

Elisabeth Keck, Owner at IvyBridge, comments “We wanted to provide an additional customer support resource in the run-up to Christmas and beyond. Through social media, particularly through increased use of Twitter, we're able to reach out to our customers and promote two way conversations. Our customers are our biggest asset, so we want to ensure they have the ability to communicate with us whenever required.”

There are other reasons to like, follow or subscribe to one (or all) of the official IvyBridge social profiles, where a legion of existing followers can already be found. As well as support issues, IvyBridge already uses its channels to engage with customers, to offer insightful information, to provide quirky conversation topics and to highlight regular special offers.

The most recent venture, alongside the Twitter Hashtag launch, is the development of YouTube channels where customers can get more info on products available on the IvyBridge online stores. Customers will also be encouraged to provide their own videos, which IvyBridge will add to their channel.

Elisabeth continues, “It's re-assuring for fans, customers and followers to know that they are following a brand with their interests at heart. Our focus is to respond to customers as though they were in a physical store – promptly and with detail. We also want to engage with customers at a time and place that suits them. Today, that place is on Social Media, and the time is at the customer's convenience – not when we say.”

The multi branded gift stores offer a wide selection of presents covering, birthdays, christenings, weddings, engagements and many more occasions. Throw in unique personalisation options available within their dedicated Christmas Gifts categories, and there's a real buzz building up about the service and products offered by IvyBridge.

Whether you are a rampant Tweeter, a Facebook fiend or a Google plus convert, there's never been a better time to join Ivy Bridge on their social media journey and watch it grow.

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