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Regent Liquor Celebrates its 35th Anniversary Serving Badger Fans and Offers Five New Ways To Get Savings and Free Stuff


Regent Liquor celebrates over 35 years as a Madison liquor store of choice and a Wisconsin Badgers Game Day tradition with tastings, giveaways, and special promotions. Featured products include the store's wine and micro brew beer selections. The store also offers keg rentals with no rental fees, free ice, and the option to reserve a keg online, in advance, for parties or events.

Madison, WI (PRWEB) November 01, 2012

Located within three blocks of the Kohl Center and within five blocks of Camp Randall Stadium in Madison, WI, Regent Liquor has been a part of many Wisconsin Badgers sports fans' Game Day traditions for decades. The store is celebrating its 35th anniversary this year under its current owners, and its history as a favorite tailgate party stop goes back even further than that.

In this anniversary year for the store, Regent Liquor is offering Badger fans five new reasons to visit them for savings and fun stuff on Game Day or any day.

The first way to save is simply to make Regent Liquor your Madison liquor store of choice for kegs and keg rentals. All beer keg rentals from Regent Liquor come with no keg rental fees and free ice. Worried that your favorite keg might be sold out on Game Day? Want to order something special that isn't normally in stock? Regent has begun accepting online keg reservations on the store's website. This popular service has allowed customers to reserve a keg online from an extensive list of choices and ensure that the store will have that keg ready and waiting for them when they come to pick it up, just as long as the reservation is confirmed by no later than 3pm two business days before the day of the event.

Next, students at the University of Wisconsin should put a Thursday visit to Regent Liquor down in their calendars and study schedules because every Thursday is Student Discount Thursday. Students of legal drinking age can show a valid student ID and get 10% off of a wine or liquor purchase.

The academically inclined have a day all their own, it's true, but Regent Liquor doesn't want everyone else to feel left out. So, visit Regent on a Wednesday, and there are savings for all wine lovers. Wednesdays are Wine Tasting Wednesdays, when customers can sample selected wines and get 10% off of any wine in the store except for sale items.

Regent Liquor also does a licensed merchandise giveaway on Tuesdays that they call Swag Tuesdays, and other giveaways occur throughout the week. On Swag Tuesdays customers get a free piece of Miller licensed merchandise with the purchase of any Miller product. The specific type of swag varies, so stopping by every Tuesday avoids the possibility of feeling Swag Remorse, which occurs when you find out that you missed out on a truly fantastic piece of free stuff. Additional giveaways in recent months not specifically related to Swag Tuesday have included such things as Milwaukee Brewers tickets, coolers, a tailgate grill, and even a motor scooter. Customers can inquire in-store about current promotions.

Lastly, but far from least, there are Micro Brew Mondays. Each Monday, Regent Liquor makes in-store samples available to customers so they can try out various micro brews and wander off the beaten paths of barley and hops. Save money by trying before you buy, and then spice up your beer drinking life by bringing home a six-pack of one of these lovingly crafted micro brews.

Regent Liquor is located on Regent Street just west of the intersection of S. Park Street and Regent Street in Madison, Wisconsin. It seems almost to have been swallowed whole by a city block that has grown up around it over the years, but customers always keep coming back because of quality friendly service, good deals, and a prime location.

When asked about the size of the store, store manager Jenny Cook says that customers are often surprised by the great selection Regent Liquor has despite its relatively small size.

“Customers are always complimenting the selection we have, as well as the cleanliness and organization of the store. I think more than anything else, I hear compliments and surprise about the size of our wine selection. People expect us to have a good selection of liquors, beers, and even our micro brews. I think the word is kind of out that we pride ourselves on a good selection of micro brew beers here. But, I think the size of our wine selection really catches a lot of people by surprise because of the size of the store,” Ms. Cook says.

Regent Liquor is a locally owned and operated full-service liquor store that has been serving Madison for over 35 years. It is located at 916 Regent Street, Madison, WI, 53715.

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