Market Overview

A new Approach to a staple marketing tool: A Marketing Tool Paramount in Today's Business


San Diego's own graphic design, sign and printing company Santora Media Group providing a new essential marketing tool for businesses with its consistent top-quality touch

San Diego, CA (PRWEB) November 01, 2012

Santora Media Group is no stranger to supplying San Diego with top-notch marketing solutions. Whether it paper printing, signage, or vinyl applications, owner Matt Santora and his team makes sure all clients are well equipped to support their business.

Paper printing is an essential piece of any business' marketing efforts. A business card is a must. Price menus, brochures, flyers are all irreplaceable in a business arsenal. Corporate letterheads provide a personal touch to complement other tools. Separately they each have their purpose. Collectively they represent a company's dedication to marketing and indicate its investment in the future. Such a compilation of collateral is typically referred to as a media or press kit.

A media kit should be able to act as a standalone representation of one's company, able to deliver its image and identity in the high caliber you would expect in person. It's also an excellent strategy to rise above the competition. Not all new business can be can be gained on the first impression, and in those cases the media being left with prospects will continue to speak for the company. The ability to impress beyond meetings begins with marketing materials that can reverberate with clients. When a prospect opens your media kit, quantity and quality can be equally important. You want to have enough separate items to justify the composition of a media kit, but sometimes the perception of your kit is only as favorable as its weakest piece.

How does a business ensure all of its items are constant in quality?

“A media kit is like a showcase,” Matt Santora says, “and it is best supported by a strong and consistent style guide throughout. A style guide is an artistic theme that can be applied to any marketing collateral with the color scheme, typeface and logo being its main contributors. Creating a quality template that holds true in all of your marketing materials is essential in having a premier corporate image.”

Santora Media Group offers a vast spectrum of marketing services, including their ability to construct entire corporate identities. These graphical foundations succeed in taking brands to market in first-class style. It is in this style that their media kits truly flourish. So when a prospect opens the kit to find a letterhead, a price menu, samples and business cards all with complementing style and quality, it adds assurance that the company is confident and proud of its brand. This impact is what Santora Media Group strives for when creating every piece of marketing collateral.

Santora Media Group prides itself on upholding existing brands as much as designing new ones. SMG works consistently with global luxury brands such as Lamborghini, Ferrari and McLaren to deliver marketing tools that match the iconic status of the brands themselves. This work reinforces Santora Media Group's leading design team and serves as a constant example to other clients of the long-term gains that come from a solid visual appeal.

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