Market Overview

SDL to Present and Exhibit at Customer Engagement Technology World Conference


Building customer engagement with social media will be the focus of this timely presentation

NEW YORK, Nov. 5, 2012 /PRNewswire/ --


SDL (LSE: SDL), the leading provider of Global Information Management solutions, today announced that Ian Truscott, SDL's vice president of product marketing, will deliver a highly anticipated presentation at the Customer Engagement Technology World (CETW) conference taking place on November 7–8, 2012 in New York City.


Truscott's session, titled Building Customer Engagement with Social Media through Dynamic Content, will reveal how companies can dynamically deliver content to engage their customers through the use of social media.


Social media is just one segment of the customer experience journey which SDL is focused on to help companies enrich their customer  engagement strategies and interaction with customers across all geographies and channels.



  • Global enterprises have a huge opportunity to leverage social media for customer engagement and expand brand voice, especially within owned channels.
  • More than half of global CEOs expect social channels to be a primary way of engaging customers within the next five years.
  • Attendees will walk away with best practices for building customer engagement with social media, making use of content to engage consumers as well as how social media can be used to guide product launches and predict customer loyalty.


Ian Truscott, vice president of product marketing for SDL, is an experienced and passionate advocate of web engagement, web experience, content management, digital marketing and social media. He has spent more than a decade working in the content management software industry and has taken various enterprise software solutions to market, including supply chain optimization, enterprise integration and content management solutions.



Thursday, November 8, 2012 from 12:30 PM – 1:30 PM ET



Javits Convention Center

Tech Talk Theater

655 West 34th Street

New York, NY 10001


Get a VIP Pass! Register for free at using VIP code CEX071, compliments of SDL, and be sure to visit SDL at Booth #609.


Twitter  #CETW – Join the conversation

             @iantruscott – Follow Ian

About SDL
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit


GolinHarris for SDL (Americas) – Mary Placido
+1 415 318 4375

SDL Americas – Mary Galoski Parsons
+1 781 756 5454

SDL Europe and Corporate Headquarters – Vicky Ryce
+44 (0)7792 662213



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