Market Overview

Ralphs/Food 4 Less Join Hurricane Sandy Relief Efforts


Supermarket partners to collect donations for the Red Cross' hurricane relief efforts at the checkstands in their stores

LOS ANGELES, Nov. 2, 2012 /PRNewswire/ -- Supermarket partners Ralphs and Food 4 Less announced today that their stores will accept donations from customers to support the Red Cross' Hurricane Sandy relief efforts.

The supermarket chains are establishing collection points in all of their Ralphs stores in Southern California, Food 4 Less stores in Southern California, Las Vegas, Illinois and Indiana, and Foods Co stores in Central and Northern California where customers can make cash donations. Donations will be accepted beginning Saturday, November 3 and continuing through Saturday, November 10, 2012 with all funds collected going directly to the American Red Cross for its Hurricane Sandy relief efforts.

Customers can support the Red Cross' efforts to bring aid to the earthquake victims by donating their spare change in specially marked collection canisters located at the checkstands in their neighborhood Ralphs, Food 4 Less and Foods Co stores.

"The devastation caused by Hurricane Sandy has touched all of us. Many of our customers and associates have relatives and friends on the East Coast who have been affected by the hurricane," said Donna Giordano, president of Ralphs Supermarkets. "Our fund-raising effort in support of the American Red Cross will provide our customers and associates the opportunity to help the victims of this terrible natural disaster."

Added Bryan Kaltenbach, president of Food 4 Less/Foods Co, "It's our hope that our donations will help the Red Cross provide much needed assistance to the victims of Hurricane Sandy. We are proud to be able to assist the Red Cross with its Hurricane Sandy relief efforts."

Ralphs and Food 4 Less have a history of contributing and raising funds to assist victims of disasters, including the 2010 Haitian earthquake relief effort, 2005 South Asia tsunami relief effort, the Southern California wildfires of 2003, Hurricane Katrina, the September 11th terrorist attacks in New York City and Washington, D.C., and the 1994 Northridge earthquake.

About Ralphs
Ralphs Grocery Company was founded in 1873 and currently operates 243 supermarkets from its headquarters in Los Angeles. The company is a division of The Kroger Co., (NYSE: KR), one of the nation's largest food retailers, based in Cincinnati, Ohio. For more about Ralphs, please visit our web site at

About Food 4 Less
Headquartered in Los Angeles, Food 4 Less operates 145 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Nevada, Illinois and Indiana, and Foods Co in Central and Northern California. Food 4 Less is a subsidiary of The Kroger Co., (NYSE: KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at

SOURCE Ralphs Grocery Company; Food 4 Less

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