Market Overview Puts the Spotlight on Mobile Advertising and Social Media Innovation at ad:tech New York


Check out's Developer Lounge: the Pulse Lab

SAN MATEO, Calif. and NEW YORK, Nov. 1, 2012 /PRNewswire/ --, a Valassis Digital company, is showcasing several emerging mobile technologies and social media applications during next week's ad:tech show in Manhattan.   Conference attendees are invited to visit the Pulse Lab on Wednesday and Thursday from 10 a.m. to 4 p.m. for spotlight demonstrations from Valassis digital media developers and Pulse Lab participants AppKey and WDA.

"Innovation is critical to this industry, which is why we are so excited about the evolution of our own digital media solutions and how other technologies like AppKey and WDA take unique approaches to solve real-world challenges," said Jim Parkinson, Valassis Chief Digital Officer. AppKey provides a location-based advertising solution that delivers nearby offers and promotions to Android phone users via their "home screen" widgets.  WDA has created Impulse™, an all-encompassing platform for reliable targeting, reporting and conversion metrics for mobile advertisers.   

Pulse Lab attendees will have the opportunity to see several innovative digital offer media solutions and demonstrations of Valassis' customizable Facebook® promotion products, Circle Street local marketing solution and other branded landing pages that are integrated with proprietary secure print and load-to-card capabilities. Valassis has distributed hundreds of millions of valued digital coupons and offers to consumers from coast-to-coast on behalf of the world's top brands and retailers.

Four out of five consumers are spending up to three hours weekly seeking deals, coupons and savings online according to the 2012 RedPlum® Purse String Study.  Consequently, advertisers are seeking smarter, more effective and timely ways to identify, locate and connect with existing and prospective customers where they live, work and play. and Valassis are Re-imagining Reach™ to deliver probability over possibility and action over exposure.  

For more information on Valassis Digital Media Solutions, visit the ad:tech lounge (#1302) to connect with developers, explore these innovations, see what the future holds, check in at the social photo kiosk and enter to win an iPhone 5!  Alternatively, you can tweet #BrandDotNet or check out

About, a Valassis Digital company, uses the most precise targeting technology – delivering probability over possibility and action over exposure. is Re-Imagining Reach™ for its global clients integrating offline and online data to provide the best targeted reach in the digital industry.  With advertisers are empowered to reach their target audiences at scale, across quality, high-impact display, video and mobile environments. consistently exceeds the campaign objectives that matter most to brand advertisers, proving success through online engagement, awareness and offline purchase.

About Valassis (NYSE: VCI)
Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum® media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Through its digital offerings, including and, consumers can find compelling national and local deals. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC, NCH Marketing Services, Inc. and, a Valassis Digital company.

Valassis Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors, including, without limitation, high levels of coupon redemption rates; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; possible governmental regulation or litigation affecting aspects of our business; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


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