Market Overview

Arista Power To Present At ICSC RetailGreen Conference And Innovation Showcase


ROCHESTER, N.Y., Nov. 1, 2012 /PRNewswire/ -- Arista Power, Inc. ("Arista Power" or the "Company") (OTCBB: ASPW), a manufacturer, designer and integrator of renewable energy generation, management and distribution systems, announced today that Mark Matthews, Vice President of Sales and Marketing for Arista Power, will be a panelist at the prestigious International Council of Shopping Centers (ICSC) RetailGreen Conference and Innovation Showcase held November 27th and 28th, 2012 in Phoenix, Arizona.

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Mr. Matthews has been requested to be a panelist for the session titled "Is Technology Integration The Path to Better Returns?" by moderator, Jeffrey M. Bedell, Vice President of Sustainability at The Macerich Company.  Jon Ethington, Senior Projects Director and Principal Solutions Architect at Panasonic Eco Solutions Group, and Ed Lieberman, Regional Director of Southern California, at Bloom Energy, will be joining Mr. Matthews as panelists for the session.

"We've developed a relationship with Macerich and Mr. Bedell through conversations to evaluate how our products can provide solutions to Macerich.  Macerich, one of the country's leading owners, operators and developers of major retail properties, has many facilities that are subject to significant demand charges that will potentially benefit from our Power on Demand System.  We are honored to be invited to the ICSC RetailGreen Conference.  This conference will be a great forum for Arista Power to share the benefits our customers are experiencing with the Power on Demand system with major retail center and commercial customers such as Nike, Wal-Mart, and Safeway," said Mr. Matthews.

ICSC RetailGreen is being held in conjunction with ICSC CenterBuild, the leading retail development, design, and construction conference.

About Arista Power, Inc.

Arista Power, Inc. is a developer, manufacturer, and supplier of custom-designed power management systems, renewable energy storage systems, WindTamer wind turbines, and a supplier and designer of solar energy systems.  Arista Power's patent-pending Power on Demand system utilizes inputs from multiple energy sources including wind, solar, fuel cells, and the grid, in conjunction with a custom-designed battery storage system and a proprietary smart monitoring technology that releases energy at optimal times to reduce peak power demand, thereby lowering electricity costs for large energy users who deal with peak usage pricing.  Arista Power also sells a Mobile Renewable Power Station (MRPS) that utilizes energy generated from wind, solar PV, generators, fuel cells and other energy-generating devices that is stored in an integrated onboard storage device for military and other applications, and a stationary, scalable Renewable Power Station (RPS) that can be drop-shipped to off-grid locations to be used as a micro-grid.  Arista Power's diffuser-augmented WindTamer wind turbine utilizes a patented technology for the production of electrical power.  For more information on Arista Power, visit the Company website at  View, Like, and Follow the Company's social media platforms at: 


About ICSC 
Founded in 1957, ICSC is the premier global trade association of the shopping center industry.  Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.  As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world.  For more information, visit

About ICSC RetailGreen Conference
RetailGreen Conference & Innovation Showcase
The only retail-focused green real estate conference

Green building issues will impact property owners, investors, and tenants over the next 5, 10, and 20 years as energy costs rise, building code evolves, and legislation begins to require the disclosure of energy efficiency data of properties.

"Going Green" is as much about saving money and protecting asset value as it is about preserving our planet's resources. New technology hits the market every day, sustainability rating systems are being launch or updated every year, and there are a myriad of incentives and financing options available.

Whether you feel excited, overwhelmed or enraged about retail sustainability, you need to join the conversation. This conference is a must-attend event for management, operations, design, development and construction professionals who are serious about learning the latest about sustainability in the retail environment. Value Added: ICSC RetailGreen is being held in conjunction with ICSC CenterBuild, the leading retail development, design, and construction conference. For more information about the Conference visit

Forward-Looking Statements
This press release may contain forward-looking statements based on current expectations that involve a number of risks and uncertainties.  Arista Power, Inc. cautions investors not to place undue reliance on forward-looking statements, which reflect Arista Power's analysis only as of today's date. There can be no assurance that such forward-looking statements will prove to be correct, and actual results could differ materially.  Arista Power undertakes no obligation to publicly update forward-looking statements.  Further information on these factors, and other factors that could affect Arista Power's financial results, is included in Arista Power's Securities and Exchange Commission filings, including the latest Annual Report on Form 10-K.



SOURCE Arista Power, Inc.

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