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LeapFrog Partners With Mattel to Bring Popular Barbie™ Videos to Award-Winning Educational Entertainment Platforms


Videos starring #1 girls brand will be available in the LeapFrog App Center beginning in November

EMERYVILLE, Calif., Nov. 1, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, and Mattel, Inc., (NASDAQ: MAT) , the world's largest toy company, today announced a partnership to bring Barbie™ videos to LeapFrog's award-winning learning platforms. Videos will be available beginning November for purchase in the "Just for Fun" section of the LeapFrog App Center for the #1 kids' learning tablets, LeapPad1™ and LeapPad2™, and best learning video game systems, Leapster Explorer™ and LeapsterGS™. Even more Barbie™ brand releases on the LeapFrog platform will be available in December and early 2013.


"We strive to provide the most fun and engaging content for kids and are excited to offer popular Barbie videos on our learning platforms," said Greg Ahearn, chief marketing officer at LeapFrog. "Our highly experienced team of educational experts worked closely with the Mattel team to select their most popular videos and carefully reviewed each to ensure it was age appropriate for LeapFrog kids. Every Barbie video in the LeapFrog App Center will deliver world-class entertainment in a unique and safe environment."

Videos including Barbie™ in A Mermaid Tale, Barbie™ The Princess and the Pauper, Barbie™ in The Nutcracker, Barbie™ in A Christmas Carol and Barbie™ in the 12 Dancing Princesses will be available in the LeapFrog App Center. These videos empower girls through popular and classic children's storylines. Barbie™ in A Mermaid Tale takes children on an undersea odyssey adventure to help mermaid friends save the ocean kingdom, Barbie™ The Princess and the Pauper brings a fresh twist to a story time favorite and Barbie™ 12 in the Dancing Princesses tells the story of Princess Genevieve® and her sisters as they rescue the kingdom.  In time for the holiday season, Barbie™ in A Nutcracker features Barbie™ in the lead role of Clara and Barbie™ in A Christmas Carol is a playful version on the Dickens classic.

The videos will join LeapFrog's vast library of learning games, eBooks, videos, music and more that have been reviewed and approved by LeapFrog's highly experienced team of educational experts.

"LeapFrog's commitment to providing safe entertainment programming for kids is truly best in class," said Stephanie Cota, Senior Vice President Global Marketing, Barbie, Girls and Games. "For more than ten years, Barbie Direct-to-Home entertainment has inspired girls' imaginations with fantastical best-in-class story telling.  We are thrilled to be partnering with LeapFrog to deliver our rich content through their industry leading learning platform."

Barbie videos will be available for purchase (MSRP $12.50, for children five to eight years) beginning November in the LeapFrog App Center. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad1, LeapPad2, Leapster Explorer and LeapsterGS.  

LeapPad1 (MSRP $79.99, for children ages 4-9), LeapPad2 (MSRP $99.99, for children ages 3-9), Leapster Explorer (MSRP $59.99, for children ages 4-9) and LeapsterGS (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at

For more information on LeapPad1, LeapPad2, Leapster Explorer, LeapsterGS and other LeapFrog products, visit

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at  

TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.

About Mattel
Mattel, Inc. (NASDAQ: MAT) ( is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook:

1 Consists of the North America Division (U.S. & Canada) and American Girl

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2012 Mattel, Inc. All Rights Reserved.


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