Market Overview

Harper Government Attracts New Buyers to Farmfair International


EDMONTON, ALBERTA--(Marketwire - Nov. 9, 2012) - The Harper Government is helping to bring more international buyers to Farmfair International this year, enabling Canadian farmers to export more of their high-quality agri-food products and livestock genetics worldwide. The Honourable Rob Merrifield, Member of Parliament (Yellowhead), announced today an investment for Northlands to promote Farmfair International.

"The Harper Government is a strong advocate for our livestock genetics industry and we are proud to promote it in markets around the globe," said MP Merrifield. "Through this investment, our Government is giving farmers the tools they need to take advantage of new and exciting international markets and, in turn, strengthen our economy."

This investment of $50,000 will enable Northlands to increase international awareness of the event and attract new foreign buyers by promoting Canada's high-quality cattle genetics and agricultural products in key international markets. Canadian farmers will benefit from the International Agbusiness Centre at Farmfair, which serves as a top business destination for the livestock genetics industry, providing trade information and business services to facilitate international business at the fair.

"Northlands is proud of its commitment to agriculture, not just in Alberta but on the global international scale," said Richard L. Andersen, Northlands President and Chief Executive Officer. "This support helps Northlands to continue providing resources to our international visitors and create an environment where advancement in the industry can thrive."

Farmfair International 2012 takes place from November 4-11. For 39 years, Northlands has been hosting Farmfair International, one of Canada's top agricultural shows. In 2011, more than 93,000 guests came to the Edmonton EXPO Centre to show and sell top quality livestock. This year's event features 17 purebred beef breeds, equine competitions, clinics, and exciting western entertainment. Farmfair International 2012 is proud to welcome international guests from the United States, the United Kingdom, Kazakhstan, Russia, Mexico, Australia and Brazil in addition to local ranchers.

The Harper Government has identified innovation and market development as a priority under the Growing Forward 2 policy framework, and this announcement is another example of what is being done to enhance competitiveness and long-term growth in Canadian agriculture. In addition to generous multi-year funding for risk management programs, Growing Forward 2 also includes more than $3 billion in strategic initiatives for innovation, competitiveness, and market development.

To find out more about the AgriMarketing program, please visit:

Media Relations
Agriculture and Agri-Food Canada
Ottawa, Ontario

Jeff English
Press Secretary
The Office of the Honourable Gerry Ritz

View Comments and Join the Discussion!