Market Overview

Treat the Whole Family With Up to 50% Off at George


LONDON, UNITED KINGDOM--(Marketwire - Nov. 6, 2012) - George at Asda's mid-season sale starts with a 'sneak peek' of offers online tomorrow (Sunday 4th) with offers rolling into stores and fully online nationwide on Monday 5th November. Offers of up to half price off wardrobe must-haves will be spread across all categories for the whole family.

There are hundreds of styles to choose from including men's, ladies and kidswear - from cosy knits, comfy casuals and stylish workwear.

Prices start from as little as just 50p with hundreds of lines at GBP 5 or less and online orders can be delivered free to an Asda store with the 'In Store Click + Collect' service.

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About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain's leading retailers. It has more than 180,000 dedicated Asda colleagues serving customers from 551 stores, including 32 Supercentres, 311 Superstores, 29 Asda Living stores, 179 Supermarkets, 25 depots and seven recycling centres across the UK. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by Asda joined Walmart, the world's number one retailer, in 1999.

About Chosen by you

Chosen by you is Asda's largest own brand range and the fastest growing own label range at any UK supermarket with more than 7,000 products. Its introduction, in September 2010, followed an intense period of quality benchmarking and independent customer taste testing to ensure Asda customers are given the very best quality and value. A panel of customers who shop at a variety of supermarkets test every product. Only the products that get a big thumbs up make it into the range, with Cambridge Research independently managing this process. Since its launch, Asda has conducted 500,000 blind taste tests involving 85,000 customers making it the biggest customer testing food programme in the UK. Asda is the only supermarket to puts its customers at the heart of the selection process - part of Asda's commitment to continuous innovation on quality.

About George

As one of Britain's best loved retailers, George has been changing the face of British fashion for over 20 years. As the first supermarket to launch its own clothing brand in 1990, George at Asda is now sold through more than 540 Asda stores across the UK, has an online business with over 600,000 customers a week, and employs 10,000 people across the country. It is now also a global brand, exporting the best of British design, with ranges sold in seven different countries including Canada, Brazil, Chile, Argentina, Japan and the US., and through franchises in the Channel Islands.

About Asda's Price Guarantee

With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.

Asda Press Office
0203 003 6555

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