Market Overview

Expert Consumer Psychologist Available for Interviews to Comment on How Our Emotions May Impact the Presidential Election


CHICAGO, Nov. 1, 2012 (GLOBE NEWSWIRE) -- Expert consumer psychologist and author Dr. Mark Ingwer is available for interviews to explain how the unconscious behaviors that typically drive consumers' purchasing decisions also drive their voting decisions. Simply put, 85% of our decisions are made emotionally, a key psychological fact offering a fresh story angle in the final days of the presidential race as national polls show approximately 3% to 5% of voters still undecided, especially in key battle ground states.

Based in Chicago, Dr. Ingwer is the author of Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers, a recently released book, which examines the emotional needs responsible for driving a majority of consumer behavior and decision making – control, self-expression, growth, recognition, belonging and care. These core emotional drivers will also have an impact in the voting booth.

If interested, please contact Tim Touhy or Lynda Murphy at 312-867-9177.

About Dr. Mark Ingwer

Dr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of an international market research firm, Insight Consulting Group, based in Chicago, IL. Ingwer holds a Ph.D. in Psychology from New York University and a certificate in marketing from the Wharton School at University of Pennsylvania.  He is also a former adjunct professor at Northwestern Kellogg School of Management. His consulting work has been featured in BusinessWeek, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News and Advertising Age.

For more information, contact:
Murphy Knott Public Relations, Inc.
(312) 867-9177

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[Image] EM bookcover
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