Market Overview

Google Moscow Fosters Excellence via Unique 'Emotional Experience' reports Monster Break Billiards


(EMAILWIRE.COM, November 01, 2012 ) San Francisco, CA- Google is well-known for its sprawling San Francisco-based headquarters, fondly known as the Googleplex, with its many amenities meant to entice and retain the best and brightest employees Silicon Valley has to offer. But what about Google Russia? You wont be disappointed.

Google Russias headquarters, situated in Moscow, may not be the Googleplex, but its not too shabby. The 2,600 square meter building is choc-a-block full of couches, pool tables, ping pong, relaxation rooms (completed with noise-cancelling walls, mood lighting and a massage chair). Those among many other extras the search-giant believes are essential in keeping their talented employees inspired and productive.

The designer of the headquarters, Tanya Ruegg, from Swiss architecture company Camenzind Evolution, says that, a variety of different workspaces is crucial for productivity. She added, engineers are freaks and geeks; theyve got a different mindset. The Google playground makes them more creative.

The Google Moscow headquarters isnt cheap, the rental space reportedly costs upwards of $900 per square meter per year, but Ruegg defends the cost, saying that, What Google invests is nothing compared to the profits they get back.

Employees were invited to participate in planning the location that includes chess sets, a library, video game set-ups, free snacks and meals, as well as complimentary in-house yoga, complete with a shower facility to freshen up in. You can periodically find Google employees napping on sleeping couches scattered about the facility.

Ruegg says that Googles approach to office space fosters a unique emotional atmosphere for employees.

"Creativity rises in an emotionally accentuated space, more so than one with high functional levels with expensive printers, scanners, projectors and gadgetry. Actually, most Googlers would rather have an expensive coffee machine than expensive desks.

Google Moscow has roughly 100 employees in the dynamic workspace, who work in sales, marketing, public relations, human resources and legal departments.

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Oliver Timothy Siggers


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