Market Overview

Small Budget Bollywood Movies Seek Wider Reach with Online Release on Spuul


Bollywood movie lovers worldwide can now watch big-budget blockbusters as well as impressive, small-budget movies on, the preferred online platform for streaming Indian movies and TV shows. Until recently, small budget Bollywood movies had little chance of a worldwide audience. But now producers of budget titles such as “Ata Pata Laapata” and “Future Toh Bright Hai Ji” are releasing their films online on Spuul with the assurance of access to a larger audience base.

Ata Pata Laapata,” a small budget comedy flick by actor Rajpal Yadav, will release on Spuul on Dec. 1, 2012, within a month of its theatrical opening. This follows the recent online release of “Future Toh Bright Hai Ji,” which started streaming on Spuul within ten days of its theatrical opening. Other upcoming 2012 budget titles on Spuul include “Fatso, Gali Gali Chor Hain, Mere Dost Picture Abhi Baki Hai, Staying Alive, Yeh Jo Mohabbat Hai, and I am 24.

Commenting on Spuul's commitment to distribute small budget films, Prakash Ramchandani, Head South Asia, Spuul, said, “A number of Indian movies do not get a worldwide theatrical release due to limited number of movie screens and high traditional distribution and marketing costs. Viewers often miss out on these releases altogether or are forced to turn to piracy. A release on Spuul offers these movies greater reach and a longer shelf life, while also allowing users worldwide the convenience of anytime, anywhere viewing.”

Viewers can now instantly watch these movies at their convenience, at home or on the go, at or download Spuul's free mobile app for iPhone, iPad and iPod Touch.

Commenting on the association, Rajpal Yadav, Producer and Director of “Ata Pata Laapata,” said, “We are always looking for ways to maximize our movie's reach. Today's tech savvy generation enjoys watching movies in cinemas as much as on their Internet-connected devices. Releasing 'Ata Pata Laapata' on Spuul will mean a larger worldwide audience will have easy, instant access to our movie.”

Spuul is constantly looking to work with independent filmmakers and distributors to offer them a platform to showcase their content to a worldwide audience, while empowering viewers to watch the best of Indian entertainment anytime, anywhere.

Besides the budget titles, users can watch big budget releases such as Zindagi Na Milegi Dobara,” “Rang De Basanti,” “No One Killed Jessica,” “Paan Singh Tomar” and many others. To learn more about Spuul, visit


Spuul is an online entertainment service dedicated to streaming Indian movies and TV shows. In addition to a large selection of free movies, Spuul offers a Premium monthly subscription option. From the latest blockbusters to evergreen classics, Spuul has the best collection of Bollywood movies online. New titles are added weekly.

Tina Mahajan, +65 8304 1536 (Media)

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