Market Overview

Business Bartering Through ITEX Helps Finance Canadian Olympic Athletes via the CAN Fund


Hundreds of Toronto area companies are donating their barter profits and revenues to the Canadian Athletes Now (CAN Fund), which provided 80% of the financial support for the Canadian athletes that competed in Vancouver and London. Currently the CAN Fund is working to support Olympic athletes heading to the next games in Sochi.

ITEX in Toronto ( is an organization of thousands of business - from small sole proprietorships to large international corporations, who trade their services and products to other companies via the ITEX barter exchange. Instead of redeeming their ITEX credits for their own uses, they have donated tens of thousands of dollars to the CAN Fund.

“I want to personally thank all the ITEX members who donated their ITEX dollars to CAN Fund this year,” said Conrad Leinemann, COO, CAN Fund - “Instead of spending cash on infrastructure and business essentials like office equipment, printing, business supplies, etc., we are able to use donations to directly support our Canadian athletes. We want to thank the entire team at ITEX Toronto for being such an important part of our success. Go Canada Go!”

According to Michael Muzzin, President and CEO for ITEX in Toronto, “The CAN Fund has received over $46K in the last 3 years. With those donations they have purchased courier services, promotional items, Canadian flags and calling cards for athletes, catering services, computer technical support, gift baskets, security guard services, HVAC services, popcorn machine rentals, photocopiers, toner, printing, desserts, gift certificates, music equipment, banner signs, carpet cleaning, deck refinishing, flowers and more. The Toronto ITEX members continue to donate their ITEX dollar to help ensure success for Canada's Olympic Program.”

For more information or to set up an interview, please contact Michael Muzzin at or call 647.477.5414.

For information about ITEX in Toronto, please visit

Michael Muzzin, 647-477-5414

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