Market Overview

Prudential study finds LGBT community in relatively good financial health; retirement a major concern, along with a lack of Social Security survivor benefits


A new Prudential study, “The LGBT Financial Experience,” dispels a number of myths and sheds light on the financial experience and challenges of the LGBT community. While the study finds significant differences in the financial experience of Lesbian, Gay, Bisexual and Transgender Americans, it highlights a mutual sense of confidence in the future and overall good financial health, counterbalanced by significant concerns about retirement and equality of financial rights.

“We explored the financial landscape for LGBT Americans to better understand the financial challenges and concerns of the community as a whole, as well as same-sex couples and LGBT parents,” said Charles Lowrey, chief operating officer, U.S. Businesses. “While we found the LGBT community to be largely optimistic about the future, like most Americans the community was affected by the recession and is very concerned about being able to retire.”

The study found that the LGBT community is in relatively good financial health with a median household income of $61,500, above the median U.S. household income of $50,000. Although gay men report earning more than lesbians individually ($49,000 vs. $43,500 median personal income), when it comes to household income, lesbians, who are more likely to live in dual-income households, have higher household income ($63,700 vs. $62,300). While the combined household income of gay male couples is the highest overall at $103,000, these couples constitute a minority (19%) of the LGBT community.

As a part of the survey, Prudential developed a Financial Confidence Index. With an overall LGBT Financial Confidence Index score of 48 out of 100, the LGBT community is reasonably confident about their finances and the economy. Gay men reported being more confident than lesbians, and Gen Ys more confident than Baby Boomers. The financial services industry's attention to the specific financial planning needs of LGBT Americans ranks lowest on the Financial Confidence Index.

The survey also found the LGBT community tends to own three core financial products – life insurance, an employer-sponsored retirement account and a savings account – and adds to these products as they age, become parents or establish long-term partnerships. Overall, more than half own a life insurance policy, with almost two-thirds of legally recognized couples having a policy. In contrast to the general population, lesbians are as likely to own life insurance as their male counterparts. Close to a quarter of Boomers own individual stocks, and 10 percent of legally recognized couples own annuities.

Close to 4-in-10 LGBT individuals and nearly half of LGBT couples in a legally recognized relationship work with a financial professional, similar to the general population. Underscoring financial planning challenges related to the legal status of relationships, 61 percent of LGBT individuals see their financial planning needs to be different from the general population. Although the LGBT community does not need financial professionals to be part of the community, 75 percent say it is important that a financial professional understands the unique needs of the community. Despite this, almost nine out of 10 LGBT individuals say they have never had a financial professional contact them about their specific LGBT financial planning needs.

“We recognize that the LGBT community faces a number of unique challenges when it comes to financial planning,” says Sharon Taylor, senior vice president, Human Resources. “We hope that the insights from the study will enable both Prudential and the financial services industry to better meet the LGBT community's financial needs.”

At a time when Baby Boomers are retiring in significant numbers, the top financial concern among the LGBT community is retirement. While most LGBT Baby Boomers describe themselves as financially secure, approximately one-third say they are falling behind or on the edge financially, and almost half are not confident that they will not outlive their savings or be able to maintain their standard of living in retirement.

“The LGBT Financial Experience” also highlighted one of the key drivers of concern about retirement – the legal status of LGBT relationships, which can have a significant impact on financial planning. LGBT respondents report being very concerned about the lack of Social Security or pension survivor benefits for same-sex couples, as well as legislation that negatively affects LGBT rights. Tax treatment, benefit inequality and inheritance rules for same-sex couples closely follow as major issues.

“The LGBT Financial Experience” 2012-2013 Prudential Research Study was conducted by Community Marketing Inc. of San Francisco, Calif., which surveyed a diverse group of 1,401 Lesbian, Gay, Bisexual and Transgender (LGBT) Americans aged 25-68 from urban, suburban and rural communities throughout the 50 states in August 2012. No income or other criteria were required to participate.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit


Prudential Financial, Inc.
Josh Stoffregen, 973-802-3996
Dawn Kelly, 973-802-7134

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