Market Overview

411 Publishing Celebrates 10,000 App Downloads


411 Publishing, the provider of the production industry's only qualified directory of below the line crew and services, announced reaching a milestone 10,000 mobile app downloads today.

Developed two years ago, the LA 411 and New York 411 iPhone and Android apps are free, dedicated apps that provide all the listing information found in the online resources ( and and in the printed directory format. Organized under easily identifiable graphic representations, listings are filed under twelve production sections: Ad Agencies and Production Companies, Post Production, Sets & Stages, Location Services & Equipment, Production Support, Camera and Sound Equipment, High Def, 3D and Digital Cinema, Lighting and Grip Equipment, Props and Wardrobe, Crew, and City Guide.

“These apps give production professionals all of the information that is found on our website in real time,” said Steve Atinksy, Associate Publisher, 411 Publishing. “They are the fastest way to meeting all of their production needs.”

Features that have made the LA 411 and New York 411 apps a must-have production resource tool include the ability to look up listings through keyword searches, dial contact numbers directly through the listing, saving listings in Favorites, sort searches by distance and obtain driving directions to listings. Another popular feature is the ability to load stage chart PDFs. Users of the LA 411 and New York 411 apps have access to the 411 News and Update page, as well as the LA 411 and New York 411 Facebook pages.

“We're incredibly proud to make this announcement and the response from the production community regarding the speed and ease of use of our apps has been overwhelmingly positive,” said Sean Killebrew, publisher, 411 Publishing. “We plan to improve them based on your feedback, so please be sure to download and rate the apps. We are listening!”

LA 411 and NY 411 are the industry's only qualified production resources. Every company, service, and individual listed in the directories has three verified professional references in film, television, or commercial production. Online, the user will find a variety of content, including stage charts, union requirements, a monthly eNewsletter and video featurette, a Green Listings section, and an archive to webinars presented by 411 Publishing.

To download the apps, visit:

411 Publishing
Marjorie Galas, 323-617-9403

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