Market Overview

Northern Tool + Equipment Enters Agreement To Acquire The Sportsman's Guide and The Golf Warehouse


Northern Tool + Equipment, a leading supplier of high-quality tools and equipment founded and owned by the Kotula family, today announced it has agreed to acquire The Sportsman's Guide and The Golf Warehouse from Redcats USA, a division of French company PPR, for $215 million.

Pending regulatory approval, the deal will transform Northern Tool + Equipment into a company nearing $1.5 billion in sales.

The Sportsman's Guide is a South St. Paul, Minn.-based supplier of top-quality outdoor goods sold via catalogs as well as, and The Golf Warehouse is a Wichita, Kan.-based online golf equipment retailer. Both companies will continue to operate as stand-alone brands to take advantage of their considerable brand equity.

Northern Tool + Equipment expects to seamlessly integrate The Sportsman's Guide and The Golf Warehouse into its current operations, taking advantage of ample economies of scale. Moreover, all the brands share a common target customer that Northern Tool + Equipment has marketed to very effectively for more than 30 years.

No job cuts are expected as a result of the acquisition. Northern Tool + Equipment anticipates eventually adding new jobs as a result of a successful melding of the businesses.

“We are very bullish about this milestone acquisition – it builds on our operational strength and synergies,” said Chuck Albrecht, president, Northern Tool + Equipment. “Furthermore, we were drawn to both companies being family-run institutions with strong management. We look forward to building an even brighter future together.”

Houlihan Lokey advised on the acquisition process. J.P. Morgan Securities LLC is arranging the financing for the transaction.

About Northern Tool + Equipment

Northern Tool + Equipment has been a supplier of high-quality tools and equipment founded and owned by the Kotula family for more than 30 years, selling products through direct mail, the Internet and at 80 retail locations in 16 states, including Florida, Georgia, North Carolina, South Carolina, Virginia, Tennessee, Texas, Minnesota, Wisconsin, Iowa, Kansas, Oklahoma, North Dakota, South Dakota, Nebraska and Mississippi. Along with a deep selection of hand, power and air tools, Northern Tool + Equipment carries a wide variety of products, including generators, pressure washers, air compressors, hydraulics, small engines, trailers, water pumps, tractors, welding equipment and much more. Northern Tool + Equipment also serves as the exclusive distributor of NorthStar brand equipment, which is fabricated and assembled at the company's 250,000-sq.-ft. manufacturing facility located in Faribault, Minn. Northern Tool + Equipment's corporate headquarters are located in Burnsville, Minn. For more information, visit

One Simple Plan
John Feld, 612-677-2248

View Comments and Join the Discussion!

Partner Center