Market Overview

U.S. Corporate Diversity Leaders Give Obama and Biden High Marks for Their Perceived Intent to Seek Balanced Solutions to Challenging Social Issues

Share:
WASHINGTON--(BUSINESS WIRE)--

Respondents to the second-in-a-series of Diversity Axiom Surveys by True Blue Inclusion (www.trueblueinclusion.com) (TBI) released today have given high marks of confidence that in a second Obama/Biden term, the incumbents will seek balanced solutions to thorny, often deeply partisan, social issues that matter deeply to our nation's well-being. Conducted from October 23 to 29, 2012, the online survey polled leading diversity and inclusion (D&I) executives serving U.S. corporations and government entities.

“Recognizing the critical challenges facing our country, and the need for bipartisan dialogue and collaboration to solve them, True Blue Inclusion believes these opinions are noteworthy,” said Catherine Cornelius Smith (www.trueblueinclusion.com/who), founder and managing partner of the firm. “Chief Diversity Officers are grappling with and guiding their businesses in identifying ways to balance financial results with social needs. This research suggests these leaders have confidence that the Obama ticket will look for approaches that consider both sides of the aisle.”

The survey presented the respondents with six pairs of social issue challenges, where an individual right was positioned in opposition to a shared responsibility or need. Respondent ratings indicated far more confidence that President Obama and Vice President Biden, versus the Republican ticket, will seek a balanced solution to these challenges. In stark contrast, ratings for the incumbents skewed to very and extremely confident, while those for Governor Romney and Congressman Ryan trended far lower, suggesting a range from no to only moderate confidence that they would similarly reach across the aisle in regard to these specific challenges.

A Closer Look at the Strong Confidence in Obama/Biden

For five of the six paired challenges, between 69 and 86 percent of respondents offered a very (four) or extremely confident (five) rating for Obama/Biden, underscoring a stronger belief among these professionals that this ticket will seek balance as they tackle these divisive issues. Still, there are some variances to the extent of belief across the array of challenges presented. More than for any other paired challenge statements in this survey, respondents are most confident, based upon a rating of four or five, that the Democratic ticket will affirm family values while recognizing the changing definition of the family (85 percent), and will seek to ensure the rights of women to access care as well as healthcare institutions to provide care in accordance with their respective values (86 percent).

However, against this strong backdrop, it appears these respondents are not nearly as convinced about the Democratic ticket's intention to protect the right to bear arms while also protecting citizens from gun violence. Only 44 percent say they are very (four) or extremely confident (five) about this paired challenge.

The Ratings for the Obama/Biden Ticket

Comparing the two tickets, how confident are you
that each will seek balanced approaches (to the degree possible) to:

                 
Not at all Extremely
confident Slightly Moderately Very confident
1 2 3 4 5
                         

Prevent racial and ethnic profiling WHILE ALSO protecting national security.

4.3%     1.1%     25.8%     36.6%     32.3%
                         

Prioritize work opportunities for legal residents WHILE ALSO remaining the land of opportunity for immigrants.

3.4%     4.6%     20.7%     48.3%     23.0%
                         
Encourage priority hiring of veterans through incentives WHILE ALSO providing opportunities for the under- and unemployed. 3.5%     2.3%     17.4%     32.6%     44.2%
                         
Affirm the importance of family values WHILE ALSO recognizing the changing definition of the family. 3.5%     0.0%     11.6%     27.9%     57.0%
                         
Ensure a woman's right to her health decisions WHILE ALSO ensuring the right of healthcare institutions to practice according to their beliefs and values. 3.5%     1.2%     9.3%     32.6%     53.5%
                         
Protect the American right to bear arms WHILE ALSO protecting the American people from gun violence. 9.3%     11.6%     34.9%     19.8%     24.4%
 

Far Less Confidence in Romney/Ryan's Intentions

Across all six opposing statements, these D&I professionals rate Romney/Ryan dramatically lower. Depending upon the statement, from 37 to nearly 83 percent indicated no confidence (a rating of one) that these candidates will seek balanced approaches to these social issue challenges. Adding those who are slightly confident (a rating of two), the negative view becomes even sharper, with between 58 and nearly 97 percent having, at most, slight belief that this ticket will try to weigh both sides of these issues.

The Ratings for the Romney/Ryan Ticket

Comparing the two tickets, how confident are you
that each will seek balanced approaches (to the degree possible) to:

                 
Not at all Extremely
confident Slightly Moderately Very confident
1 2 3 4 5
                         

Prevent racial and ethnic profiling WHILE ALSO protecting national security.

69.2%     16.5%     12.1%     1.1%     1.1%
                         
Prioritize work opportunities for legal residents WHILE ALSO remaining the land of opportunity for immigrants. 64.4%     24.1%     8.0%     2.3%     1.1%
                         
Encourage priority hiring of veterans through incentives WHILE ALSO providing opportunities for the under- and unemployed. 37.2%     29.1%     24.4%     7.0%     2.3%
                         
Affirm the importance of family values WHILE ALSO recognizing the changing definition of the family. 74.4%     16.3%     5.8%     3.5%     0.0%
                         
Ensure a woman's right to her health decisions WHILE ALSO ensuring the right of healthcare institutions to practice according to their beliefs and values. 82.6%     14.0%     2.3%     1.2%     0.0%
                         
Protect the American right to bear arms WHILE ALSO protecting the American people from gun violence. 44.2%     14.0%     26.7%     10.5%     4.7%
 

More Confidence for Romney/Ryan in Two Areas

There appears to be modest confidence for the Republican candidates for two of the paired statements. Looking at comparatively stronger combined three, four and five ratings, roughly 42 percent of these D&I respondents say that Romney/Ryan will seek to balance the right to bear arms with protection from gun violence, and about one-third seem moderately to extremely confident that this ticket will look to balance priority hiring of veterans through incentives while also providing opportunities for the under- and unemployed.

About The Diversity Axiom Survey and True Blue Inclusion

True Blue Inclusion is a global diversity & inclusion firm dedicated to empowering chief diversity, ethics, talent and social responsibility leaders to do extraordinary things as they impact their organizations and the planet. This pre-election survey, the second in a series, was conducted online between October 23 and 29, 2012 using the Survey Gizmo software tool. Survey respondents were invited to participate via emails from True Blue Inclusion. The respondents included 86 corporate executives responsible for critical diversity and inclusion initiatives across a wide range of U.S. businesses and in government. Clicking on a link in the email, these respondents were presented with six statements designed to assess their opinions regarding which leaders would seek ideas and programs that balanced individual rights within the broader context of shared responsibilities. No estimates of sampling error were calculated because the population invited to participate in this survey is comprised of a professional community with a deeply shared understanding and mission. Please follow the link to learn more about True Blue Community (http://www.trueblueinclusion.com/what).

for True Blue Inclusion
Lana Weinstein, 609-682-4158
lweinstein@stargroup1.com
or
Jen Wasilisin, 609-682-4153
jwasilisin@stargroup1.com

View Comments and Join the Discussion!