Market Overview

Just-Published Crisis Management Guidebook Features Tip Sheets and Case Studies from Leading Crisis Experts


In the newest must-read Crisis Management Guidebook, top crisis experts provide you with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan. Included is a step-by-step action plan for getting through the first critical hour of a crisis, tips for crafting messages under pressure, advice on creating a social media action plan, checklists to gauge an organization's readiness for a crisis and much more.

The Crisis Management Guidebook is available at

Crises are a part of doing business. Handled well, they can demonstrate that an organization puts people before profits, truth before denial and spin. When a crisis is handled poorly, it can escalate to a point of no return. The key to handling crises is to be ready ahead of time for the storm that is always on the horizon. Proper planning can take the panic out of the initial response to a crisis and can set the tone for the post-crisis communications, outreach and repair efforts.

Crisis Management Guidebook, chapters include:

  • Media Relations
  • Internal Communications
  • Reputation Management
  • Issues Management
  • Digital Communications
  • Litigation PR
  • The Crisis Plan

With the emergence of social media, an organization's response to a crisis is judged instantly, leaving communicators panting as they try to get a handle on a crisis and repair reputation. The blizzard outside might not be a company's fault, but the response to it will be judged—in real time. This crisis tutorial provides a 360-degree understanding of how to prepare and mitigate a communications crisis.

The Crisis Management Guidebook is available at

PR News' Crisis Management Guidebook, Vol. 6 is an essential resource for PR professionals at any organization. This guidebook delivers a comprehensive look at how to handle a PR crisis all while staying cool and calm.

Contact Laura Berdichevsky at with any questions regarding this guidebook.

The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more. Visit PR News online at

PR News
Laura Berdichevsky, 301-354-1610
Marketing Manager

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