Market Overview

The BTM Institute Announces New Knowledge Community Focused on Business Service Management (BSM)


The BTM Institute is pleased to announce the recent addition of Rick Berzle and Bill Keyworth, co-founders of, to its growing roster of Expert Contributors focused on Business Service Management (BSM). is a thought leadership community site dedicated to the topic of Business Service Management. Reaching over 32k subscribers in 2012, BSMReview has been recognized as a trusted source of thought leading content on the topic of Business Service Management. Content from BSMReview is now published under the BTM Institute.

Business Service Management (BSM) addresses the critical need for technology strategy and investment to be aligned with the business goals and objectives. The goals of revenue growth, profit margins, customer satisfaction, competitive advantage, product differentiation, distribution and supply chain efficiency are all significantly impacted by the development and operation of a company's technology infrastructure.

“The BTM Institute recognizes the value of BSM, which is why there was no question of the benefit it would bring as a new Knowledge Community. Focused on offering our members management best practices and leadership development programs for organizational transformation and sustainable growth, we always examine ways to expand our network to include experts that share a multi-disciplinary approach grounded in research. Rick and Bill were a natural fit and perfect complement to the Institute and we are thrilled to have them on board,” said Natasha Gural, Editor-in-Chief, BTM Institute.

“While at BSMReview, we assembled a stellar group of industry experts to enlighten and educate technology executives and practitioners on BSM, co-authored the first BSM Maturity Model and surveyed the industry to publish the first BSM Benchmark Study in 2011”, said Rick Berzle, “We look forward to merging our thought leading content into the BTM Institute and continuing our research initiatives to educate executives on BSM best practices.”

To become a member of the BTM Institute, visit


In 2003, BTM Corporation launched the BTM Institute as a research think-tank to provide thought leadership focused on the convergence of multi-disciplinary management practices. Through various research publications, knowledge library, on-line learning platforms, events, and educational programs, the BTM Institute offers cutting-edge leadership development programs for business transformation and sustainable growth.

ThePRFreelancer, Inc.
Lori Ames, 631-539-4558

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