Market Overview

89 Degrees Helps World Vision Connect with Members


89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, is helping global humanitarian organization World Vision to better engage and retain members through email marketing.

Serving millions of people in nearly 100 countries, World Vision's work in areas such as disaster relief, community transformation, advocacy, poverty reduction, and hunger alleviation has earned the trust of more than 4 million donors, supporters, and volunteers; several million child sponsors; thousands of churches; hundreds of corporations and foundations; and government agencies in the United States and around the world.

World Vision has selected 89 Degrees to help enhance its email communications with messages that are both increasingly relevant and timely to recipients.

89 Degrees will provide email marketing communications for World Vision that leverages data and analytically driven strategy to optimize World Vision's audience engagement. Trigger marketing campaigns, sending messages according to audience needs, wants and history, will be an important aspect of the program, and will allow messaging that reaches World Vision's audience with the information they want, when they want it.

“We are gratified to have been chosen by World Vision to develop this aspect of its communications,” said Arthur Sweetser, chief marketing officer of 89 Degrees. “Combining valuable data with analytics to produce effective, strategic communications is what we do best, and World Vision is an organization we are honored to serve.”

About World Vision

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and injustice. We serve the world's poor — regardless of religion, race, ethnicity or gender. For more information on their efforts, visit or follow them on Twitter at @WorldVisionNews.

About 89 Degrees

89 Degrees is all about customer engagement. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. Some of the world's leading organizations and fastest-growing retailers count on 89 Degrees to drive their multichannel success. For more information visit us at

StandPoint Public Relations
Jim McNulty, 508-481-2024

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