Market Overview

Pharma and Medical-Information Leaders Become Early-Adopters of Intelligent Virtual Assistant Technology


The healthcare industry continues to take a page from financial services, travel and retail when it comes to improving overall patient experience.

Next IT, the world's largest provider of intelligent virtual assistants (IVAs), announced today the addition of two new healthcare clients. Joining Aetna, Next IT's first customer in the healthcare space, is a multi-billion dollar pharmaceutical company and a leading provider of health information services.

Leveraging Next IT technology, these industry leaders will soon provide users access to customized, knowledgeable digital representatives that will help users accomplish tasks and improve their overall customer experience. Users will be able to access the IVAs via any connected device, including PCs and smartphones.

“With Aetna we proved that our technology could deliver a uniquely personalized experience and help people take a more active role in their healthcare,” said Denise Caron, Next IT's Chief Technology Officer. “This latest move in the healthcare space is an opportunity for us to introduce the benefits of IVA technology to pharmaceutical and healthcare-information companies and their users. We're proud to help make gaining access to health information easier in an era where healthcare professionals are stretched thin.”

Next IT IVAs have the ability to grow with its customers as the needs of their audiences grow. Aetna first implemented Ann as a resource on its registration page, where she made a significant contribution to registration success. Next IT then worked with the payer to expand Ann's knowledge base allowing her to answer complex coverage questions tailored to individual members.

About Next IT

Next IT is the world's largest provider of Intelligent Virtual Assistants that help companies deliver the perfect online customer experience. Its Intelligent Virtual Assistants combine the intimacy of 1-to-1 service that customers love, with the speed and accuracy of automated self-service that scales cost-effectively. Some of the world's largest organizations rely on Next IT for conversational customer care that boosts satisfaction, loyalty and revenue, including Aetna, Alaska Airlines, United Airlines, and the U.S. Army. Please visit for more information and follow us @Next_IT.

Next IT Media Contact
Jacquelyn D'Andrea, 617-969-9192

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