Market Overview Vice President Ryan Pinney Offers Key Social Media Advice in InsuranceNewsNet Magazine


Ryan Pinney, Vice President of Sales and Marketing for, a leading national provider of online life insurance quotes and financial planning services, offers key strategies for leveraging social media trends into sales success in the November 2012 issue of InsuranceNewsNet Magazine.

The magazine provides expert-level commentary and advice on insurance sales strategies for life insurance, annuities, and more. Pinney is featured in the “MDRT Insights” column, a monthly showcasing of advice from members of the Million Dollar Round Table, the Premier Association of Financial Professionals.

Pinney's article, “Don't Blow it with Social Media,” explains how to avoid the most common pitfalls of social media communication with clients. He urges sales professionals to dial down the self-promotion and focus on sharing information that's interesting and relevant for the client. “You shouldn't be giving any type of sales pitch on these platforms, but instead providing enough interest to have readers want to visit your website or blog,” Pinney explains.

The benefit in this strategy is twofold: it “provides insight into the people you want to target as a sales professional,” Pinney continues. It also allows you to “focus on why a consumer would want to work or interact with you, based on the service you can provide.”

In the article, Pinney describes specific formulas and web-based tools for monitoring and distributing social media posts to create a consistent and authentic online presence. Following these rules, he notes, could be the difference between a social media platform that pushes clients away and one that engages them.

Ryan Pinney is a recognized expert in his field, with numerous articles, interviews, and speaking engagements to his credit. He is an active member of the National Association of Insurance and Financial Advisors (NAIFA) and a qualifying member of both the Million Dollar Round Table (MDRT) “Top of the Table” and The International Forum—pinnacles of the financial services industry.


A national division of Pinney Insurance Center, Inc., is located in Roseville, CA. In business since 1972, our years of experience will help you secure the best life insurance policy with the most affordable rates.
Jenni Wiltz, 1-800-823-4852

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